While a stable, recognizable appearance is a good part of branding, unless you have a magically evolving site or newsletter design you’re probably going to be doing a few upgrades along the way.  You might find yourself adding more features, cleaning up a cluttered look, modernizing a design, restructuring, or even going as far as re-branding.  In order to avoid confusing your readers, consider involving them in the process and giving them plenty of opportunity to adjust to the change.  Here’s what that might look like:  Read more