Bulk Email Marketing Comparison

When sending mass emails to potential customers, some bulk emailers have resorted to spamming their intended audience. Online spamming is reviled by many web users, making it an ineffective marketing strategy. Users often delete these spam messages from their inbox without opening and reading them. This action makes bulk email advertising, which is cheap and low-energy marketing, highly ineffective.

Bulk emails are not like spam. Spam is unsolicited bulk emails sent to a mass audience. Bulk email marketing will reach only those viewers who have shown previous interest in receiving your advertisements. Using opt-in email list sign-up forms, your email marketing campaign can send personalized content to new mailing list users who have completed online surveys or have used trial software.

Bulk email campaigns have the potential to reach the same amount of web users as spam advertisements at approximately the same price. However, because all of the users receiving your email campaigns will have expressed interest in your product, there will be greater user attention and response to your advertisements. The capability to personalize permission based bulk emails for each recipient allows for more personalized campaigns, which also generates a greater response.