Email Marketing Campaigns: Add-ons and Upgrades Made Simple

Almost every business today is examining the ways to generate more sales in the most cost-effective ways. Email marketing campaigns are one way to do this but since this marketing medium has caught on and people are bombarded with several offers per day businesses have to become more creative and offer more value for their customer’s dollar.

One way to do this is to offer add-ons and upgrades to the initial sale item or service offered in your email marketing campaigns. We’ve all seen the television commercials that tell us, “get one at this price and receive a second free, just pay separate shipping and handling.” This isn’t really a new approach but can be customized for building business and customer interest. Fast food restaurants do it with the ‘super-size’ or buy-one, get-one free offers.

Your email marketing campaigns can be approached the same way with add-ons and upgrades that offer current and potential customers these options that are not available on your website or from your storefront. Use this as a selling point to gain subscribers for your email marketing campaigns by highlighting this as an advantage for signing up for your newsletters.

You can further your email marketing campaign by requesting from customers who purchase your products and services through the add-on and upgrade to take a short survey. This can include a few questions about the reason(s) they purchased this product and their feedback on the quality of your products and customer service. Then reward them for taking the time to help you serve them better with a percentage off their next purchase or other similar offer. Another approach is to offer customers who send your newsletters on to their friends or family and who signup to your newsletter a premium or special sale. This will help build your subscriber lists and futures sales.

Everyone likes and sometimes needs added incentive to purchase and you need to build your business – so it’s a win-win for everyone!