Email Marketing Solutions for Nonprofit Organizations

Every nonprofit organization has, since the beginning of the economic meltdown, continued to lose one of its most valuable resources - the large corporate contributor. Everything from the credit freeze to the loss of consumer dollars has driven the lack of funding for even the most established of nonprofits.

More and more the individual contributor, donating from ten to fifty dollars is the main resource for nonprofits to continue their work with social, environmental, and human rights issues.

The big question for nonprofit fund-raising is how to communicate the need for funding to these individual donors. In the past a great many of these organizations relied on free email marketing through simple email programs like Microsoft Outlook and Gmail. However, encouraging people to donate takes a bit more effort and creativity today than it did a few years ago.

Email marketing best practices now dictate that email marketing newsletters need to include not only the request for support, but detailed project reports, images, video and audio to further illustrate need and provide a higher level of familiarity with issues. This can only be done buy creating your email marketing newsletter in html email marketing templates.

There are a variety of email marketing services now offering html email newsletter templates that allow nonprofit personnel to easily add and format text and images that are consistently displayed in most email programs and services. These services are designed for all experience levels, so interns as well as an executive director can create engaging email marketing newsletters. The best email marketing services now offer web-based email marketing software, which allows the creation and distribution from any location on any computer connected to the Internet.

When choosing an email marketing company for your nonprofit it is best to choose a service that provides web-based permission email marketing solutions that include compliance with the CAN SPAM Act of 2003. This ensures that your newsletters will not be black-listed by major email providers and will reach all your subscribers and potential contributors.