Environmentally Friendly Email Marketing Newsletters for Nonprofit Organizations

Marketing for a nonprofit organization can be challenging during these tough economic times. The most effective way to market a nonprofit is to create a well rounded program that combines information sharing and requests for support. Telling the people who support your organization about your activities that have netted results shows them that donations are going to qualified people with a successful track record.

Break the Paper Habit

Email marketing newsletters do this effectively and in the most economical way. It also indicates to your supporters that you are truly committed to communicating with them by the most environmentally friendly means possible. Printed material, even though you may be using recycled paper, still requires raw materials and energy to produce, and costs a considerable amount of time and money to produce and deliver.

Email marketing newsletters also allow you to send press releases with literally little or no notice to thousands of people that need to get your information as quickly as possible. And email marketing companies have made it easy and affordable with html email marketing templates and unlimited delivery options.

Create Email Marketing Newsletters - Anytime, Anywhere

With web-based email marketing software anyone, from anywhere can create an email newsletter. Breaking news stories don’t always come to you at your office during normal business hours or on weekdays. When governmental policy announcements are made that directly affect any number of the issues that nonprofit organizations are currently working on, it usually means that immediate action is needed. Reports can be quickly added to an email marketing newsletter and with a couple of clicks can be sent to all subscribers or a select few.

Collaborate and Save Resources

Email marketing newsletters can also be shared across a network of collaborating nonprofit organizations and offices if the email marketing company used includes an instant import feature or enterprise account solutions. Once an email has been created, the entire html email marketing template can be imported into all network or field office accounts that have chosen to use a common email marketing company.

Sending out current and relevant news and information indicates to the nonprofit organization’s supporters, again, that their money is well-spent. And with html email marketing templates, nonprofit staff and organizers can send out professional quality communications, complete with images, links, and in an easy to read format.

Build Your Network of Subscribers and Supporters

Another effective means of building support is to choose a web-based permission email marketing solution that ensures to all new subscribers that when they sign up that their email will not land on some spammer’s email list. And they will also be more apt to share your email marketing newsletters with their friends and family, which will grow your subscriber list and in turn help you to gain the funding needed to continue your work.