Marketing is a Strange Animal: Taming the Beast

The number of marketing schemes seems to grow exponentially as communication technologies take hardware and software into the 21st Century. From the compact wireless net books to the variety of smart phones now posed to dominate the cell phone markets, it seems that almost everyone is “plugged in” somehow to the Internet. However, taking advantage of the new technology in your marketing plan requires a delivery platform that will translate across delivery systems.

Email marketing newsletters is one of those delivery platforms that can be viewed from email providers from traditional desktop computers, wireless net books and smart phone displays. And when html email marketing templates are used to create your email promotions, no matter what device your subscribers use, your message is delivered as you intended.

There are, however, a few considerations in design and layout that you should make during the creation process.

First, if you haven’t already, chose an email marketing company that provides html email marketing templates to ensure that your newsletters will be viewed by the recipient as you intend. According to the 2009 Epsilon Global Email Marketing survey, over 50% of the more than 4,000 respondents from 13 countries polled for this study reported that they prefer html format over plain text emails.

Using web-based permission email marketing solutions furthers the success of your marketing strategies because respondents from this study also indicated that the top concerns when responding to email offers is spam, phishing scams and receiving computer viruses. However, when email is being received from a trusted source the likelihood of your email marketing newsletter being ignored and reported as spam or junk is greatly reduced.

This same report identifies that subscribers of email marketing newsletters are most likely to respond to offers for regularly needed products that are coupled with reward program and prize or sweepstakes information from companies that they have signed up for with opt- or double opt-in permission-based emails. And another bit of good news for those who have chosen to market their products or services using web-based permission marketing solutions is; consumers are receptive and pleased that this type of sales approach is fast replacing traditional forms of communication like printed promotional material and telemarketing.

Email marketing newsletters provide the assurance of clean and clear receipt of your promotional message and at the same time is becoming the preferred and most accepted marketing tool by consumers.