Promoting the Shaklee Product through a Newsletter

The Shaklee Corporation prides itself on its unique marketing and promotion that they have used for more than 5 decades. Rather than fight for recognition with other cleaning products on the department store shelves, Shaklee has used customer recommendation and word of mouth to sell its line of health, household and beauty products. The idea that customers will tell people whom they are close to about great products is the same concept that has kept Shaklee in business for over 50 years. People will try and trust a product that a close friend told them about, because why would a friend give you a false recommendation? Shaklee even offers great rewards for people who spread the word; since 1956 they’ve paid nearly $5 billion to their distributors.

The way people connect with each other has changed a bit in the last 50 years. We don’t rely entirely on face-to-face interaction and phone conversations. Shaklee recognizes on their website that people are now staying in touch online. The new connectivity is web user to web user. An easy and effective way for the Shaklee Corporation to connect to a greater clientele would be through a newsletter. If their distributors are web users, why not provide them with a tool that is cheap and could reach more people?

By sending each of their distributors a regular Shaklee newsletter, each distributor could forward this to their own list of potentially interested parties. Distributors and promoters of the Shaklee product could now be more aware of the new information and happenings of the Shaklee Corporation, and would be sure to spread completely accurate information to their lists of interested parties. Recipients would also be able to quickly link back to Shaklee’s website to learn more about the corporation and their products. Using a newsletter, Shaklee could branch into the effective realm of email marketing, and still retain their long-lived ideal of social marketing.