Smarter Email Marketing for Small Business

In today’s tough economy, small businesses need to be even smarter about their marketing strategy. Many small businesses are finding that email marketing newsletters are becoming a valuable asset in building their customer base.

Studies have shown that customers need to hear from a company at least seven times before they are motivated to buy. This may seem like a significant investment of time for a small business but creating email marketing newsletters from html email marketing templates is fast and easy. Text, images, and multimedia insertion is fully automated and offers a variety of format options.

However, there are a couple of unique features you should specifically look for when choosing an email marketing company that could make or break your email marketing solution.

Avoid Being Delivered to Your Subscriber’s Junk Folder

With the landslide of spam streaming to email inboxes on a daily basis, email providers are continually deploying more intuitive spam blockers. Every business that sends out email marketing newsletters should be using a double opt-in subscription feature. This ensures that your subscribers have verified their request to receive your email marketing newsletters and will greatly reduce the chance that a spam report will be filed against your business.

Email marketing companies that offer web-based email marketing software and provide additional features for delivery and account management should identify that they comply with all requirements of the CAN SPAM Act of 2003. This designation simply guarantees that they do not allow any of their clients to send out spam of any kind and to retain their compliance will automatically suspend any account suspected as a source for spam.

Optimize Your Investment with Unlimited Delivery

To really get your money’s worth from an email marketing company you need to look for one that offers an unlimited delivery option account. These accounts are based on the number of subscribers and not on the number of emails sent. With this type of account there are no limits to the number of email marketing newsletters that can be sent out each month. In this way small business can let customers know about weekly sales and special offers that are vital for repeat and new sales.