Be Persistent But Gentle

One very big mistake that many marketing managers make when deciding where to spend valuable resources is with email marketing newsletters. Many are under pressure to produce the illusive ROI and give up on this marketing medium altogether when their response rates don’t match up to their expectations. However, for those marketing professionals who understand that using web-based permission email marketing solutions is a slow but steady process of building trust will in turn increases their open, click-through, and conversion sales.

Old wisdom was that it took from seven to eight print ads in a popular publication to illicit a response. Today, with more media and email in people’s lives, that number has increased to twenty imprints. The upside is that by using an email marketing company for newsletter creation and subscriber maintenance, the costs are dramatically lower and so even small companies can afford to be persistent in getting the results they want. These free email marketing newsletters should include a variety of information, special email-only offers, maybe a call to action that includes free merchandise for one lucky reader for forwarding a newsletter, etc. The content is limited only to your imagination- make sure to follow through with great customer service and a chance for customers to give you feedback and you’ll have a large and loyal subscriber base. It may not be as fast as you want, but patience and gentle persistence will pay off in big ways.