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Divide and Conquer with Market Segmentation
Published: 02 Jul 2012
Author: Melissa
Earlier this spring Kristin schooled us in the basics of market segmentation. If you haven’t read Subscriber Categories: The Minimum, that’s a great place to start. Now that you know that dividing into three categories is an email marketing must, let’s talk about some of the demographics that are commonly used. Read more on the MNB Blog!
