Email Marketing Best Practices Work if You Know What You Want

Before any marketing manager commits to producing a free email newsletter campaign they have to establish best email marketing practices and be ready to modify that strategy to reflect their customer base. However, there are a few tried and true rules that will help get the project off the ground without having to experience some of the mistakes made in the past.

This begins with building your email marketing newsletter reputation from the first newsletter by using web-based email marketing solutions to ensure that you’ve taken care of the following:

Your newsletters are being sent from a white-listed IP address.

Learn the trigger words or phrases that may mark your free email marketing newsletter as spam with the major email providers.

Only use email marketing companies who offer a double opt-in subscriber system

Set a delivery schedule and stick to it- consistency is important for customer loyalty.

Always add a “safe-sender” link for subscribers to add you to their inbox instead of their spam folder.

Use HTML email marketing templates from your email marketing company. These are tested and tested again by the top email newsletter providers to ensure proper rendering.

Send both HTML and plain text in order to reach all your subscribers. Not everyone allows HTML to be displayed in their email.