If you are feeling the pressure to send out an email newsletter in order to compete in the market but don’t necessarily have the budget to design and produce email marketing content on a regular basis, you may be looking for options that will keep you in the game.  Running an opt-in email marketing campaign is one of the most cost-effective means of communicating with and marketing to readers.  Today, social media integration has taken things that next step further.

Generic content that is pre-written may be the best option for an individual or company in this situation.  Obviously, only professionally written content of the highest quality and with great relevance should be considered; after all, your name will be in the “from” field.  The advantages here are this:  affordability.  You can send out an email newsletter at low cost that has fresh, interesting content.  By populating the newsletter with your information and connecting it to any social media and networking sites that you use you can build up a presence for yourself.  Many services will also let you add and remove content so you can amend newsletters as you desire.  If and when you have the time, resources and interest to take over yourself, you can step in at anytime and write your own more personalized articles for your readership rather than building one from scratch.