Newsletters for Your Crew

For many companies and organizations, internal communication across departments and among employees can be a challenge. Yes, there is that old tried-n-true internal memo written in a plain text email or in a MS Word doc but in today’s world sometimes there just has to be a bit more flexibility and a means in which to share links, images, and even training videos. Time it seems is at more of a premium today, with smaller teams or individuals doing the work of many, and internal email newsletters are a way to share a wide range of content.

Let’s say, for example, you have in place an opt-in email marketing service you are using to communicate with your customers. To get more for your money, create a subscriber list of your employee’s email addresses and then design a template that can be used by managers and team leaders. Once the layout is finalized it can be sent to all who need to be apprised of new information quickly and efficiently. In this way everything from new company policies to specification sheets can be shared with everyone who needs them, in a form that is not only easy to read but is laid out in a way that encourages them to do so. Let’s face it, plain text doesn’t exactly excite anyone but when the most important information is combined with a bit of color and organized with an anchored table of contents and maybe a few images for emphasis, the recipient is more apt to be encouraged to read and benefit from that information.

Email marketing software applications are designed to make organizing your communications both external and internal easy. Subscriber lists can be as detailed as you need, and therefore creating internal lists makes just as much sense for your department heads for internal communications, as it does for your sales staff.

Marketing managers, as well as human resource staff, can benefit from being able to access, edit, and send important updates that includes new company policies or training on new internal applications. And there is nothing quite as effective as a video message from the boss or a tutorial on the latest internal computer applications. The possibilities are quite endless and can be adapted easily. Email newsletters are also a great way to cut paper costs by publishing the company newsletter in html format. These are easily converted and added to your internal website server or simply use the link provided from your web-based email marketing software account. Everyone today is looking for more value from products and services, so why not use your email marketing software service for more than just sales?