Promoting an event or gathering can be a logistic nightmare. Ask the owner of a venue, the leader of a musical act or manager of a theatrical group what goes into drawing in fans, supporters, or patrons. Printed posters, advertisement in newspapers, magazines, and billboards - all expensive and there’s no way of telling how many people may have viewed or shared your promotion with family and friends. Not to mention the time it takes to put posters up all over town, make phone calls, meet publishing deadlines, etc. Even if there is a website offering all the particulars, there is no way to accurately measure the response- not until the ticket sales are added up and the bodies are counted as they come through the door- and then woefully, it is too late to redo your marketing strategy if expectations aren’t met.

Using opt-in email marketing as a means to your successful end should be one of the main components of any event. And when HTML email marketing templates are used to create stunning and media filled messages delivered right to people’s email inboxes the results can be the difference between a full house or the sound of silence from the spectator seats.
Sending direct communications is a vital complement to the old-school methods of gathering a full-house of adoring attendees. Music tracts, video, images, and links to more info are just a few of the features you can’t get with print.

Yes, posters, billboards, and printed advertising may still be used but email newsletters can be tracked. Ticket sales can be counted in real time and new segmented email subscriber lists can be created on the fly from detailed reports. You know who opened, when, and if they were forwarded on. New subscribers feel confident about signing up for future communications when the web-based email marketing software service you use is CANSpam complaint with security like double opt-in sign up features. Once these are published, you’re just a few clicks away from taking this part of your marketing to the next level by posting links on your favorite social networking sites.