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The Tricky Case of the Passive Sign-up
Published: 01 May 2012
Author: Melissa
True story: I just went and looked in my spam box for the first time in several months. What I found there was quite surprising to me: a long list of email offers that I had opted into receiving either through site interactions or newsletters I had opted into in the process of achieving some other goal.
Are passive sign-ups a good idea? It seems so easy….read more
