Email Newsletter &
Email Marketing Tips
- Writing Content for the Long Haul
- Email Marketing Done Right
- The New MNB live on May 1st
- A Strange Email Marketing Dream
- New Interface Update
- New MNB User Interface
- Get a Gimmick Part 1: Be You
- 3 Ways we make social-email integration easier
- Let Somebody Win: Boosting Audience Engagement with Contests
- Rule One of Email Marketing: Keep Your Nose Clean
Crafting a title for your email newsletter is either something you do once or a task that repeats itself for each news or sales bulletin that you send out. The first step for any email marketing professional is to ensure that the title is appropriate and not at all reminiscent of spam. Opt-in email marketing may be a safer way to market, but it doesn’t make you immune to appearing to be spam, either to ISPs or readers, so certainly that is your first step. The second step is to consider what your title suggestions. Here is some food for thought:
If you are creating a title for your newsletter that will be an ongoing title, meaning that each newsletter you send out will bear the same title, then you want to create a simple and very clear title. Consider who your audience is and what your newsletter has to offer. Are you mostly offering information and tips? Is your content updates and news? Are you sending out special offers and exclusive deals? How are you advertising your newsletter to potential readers?
If your newsletter will be freshly titled each time you send out your newsletter, consider how you can use this to your advantage. Could you include news and updates in the title alerting your readers to the exciting content within? Would your audience respond well to creativity and jokes in the title or do they prefer a strictly professional appearance? Are there seasonal opportunities that you could capture within your title? Is there a running theme you could use to tie your titles together from newsletter to newsletter?
All of these considerations and more can be used to draft ideas for newsletter titles. You can also evaluate existing newsletter titles, both in-house and outgoing, to see if you are truly making the most of your title. Remember, your title isn’t just a place filler, it is the first thing that recipients of your newsletter will see before they open your newsletter, and can even determine whether or not they do open the newsletter!