Since we’ve already discussed some of the distinct advantages of sending out an introductory newsletter let’s focus on what that newsletter will actually include.  First we’re going to time-travel back to grade school where, doubtlessly, you were taught the many dubious charms of the introductory paragraph.  Some may remember the classic five-paragraph essay style of writing that became the standard for writing.  In these essays the all important introduction contained your thesis as well as the basis for the argument you were about to make.  That’s pretty much what an introductory email newsletter is all about.  Remember, the meat of the essay is yet to come, the introduction is just a really good warm-up for all the email newsletters that will come afterwards.

To start off….