Glossary
Above-the-fold
The top part of an email newsletter or web page that is visible without scrolling down. The most important call to action (CTA) or marketing message should be placed above-the-fold making it easy for readers to see and click. If you have a subscribe button or link, you should also place this above-the-fold. MyNewsletterBuilder (MNB) provides customizable newsletter content headers and banner space that is automatically sized to fit above-the-fold in most email clients.
Terms in our glossary:
- Above-the-fold
- Acceptable Spam Report Rate
- Application Program Interface (API)
- Auto-Series
- Autoresponder
- Banner
- Blacklist / Blocking
- Bounces
- Bulk Email
- Call to Action (CTA)
- CAN-SPAM Act
- Clicks / Click Through Rate (CTR)
- Comma Separated Value File (CSV)
- Complaint
- Content Header
- Conversion Rate
- Cost per Acquisition (CPA) / Cost per Action
- Cost per Thousand / Cost per Mille (CPM)
- Dedicated Server
- Deliverability / Acceptance Rate
- Double Opt-In
- Email Client
- Email Filters
- Email List
- Email Marketing Campaign
- Email Marketing Software
- Email Newsletter
- Email Newsletter Template
- Email Service Provider (ESP)
- Engagement
- Enterprise Account
- False Positive
- Footer
- Forwards
- From / Sender Line
- Hard Bounce
- Honey Pot / Spam Trap
- HTML Email
- Landing Page
- List Hygiene / Bounce Management
- Online / Internet Marketing
- Open Rate
- Opt-out / Unsubscribe
- Permission-Based / Opt-in Email
- Phishing / Email Harvesting
- Privacy Policy
- Recipients
- Rental / Acquisition List
- Reputation
- Return on Investment (ROI)
- Segmentation / Targeting
- Sending / Holding Queue
- Sign-up Newsletter
- Single Opt-in
- Snippets
- Soft Bounce
- Spam / Unsolicited Commercial Email (UCE)
- Spam Trap
- Spoofing
- Subject Line
- Subscribe / Subscriber
- Subscribed
- Suppression / Opt-out List
- Terms of Use Policy (TOS) / Acceptable Use Policy (AUP)
- Tokens / Mail Merge Personalization
- Unsubscribed
- Viral Marketing
- Whitelist
- WYSIWYG / Genie Editor
