Glossary
Comma Separated Value File (CVS)
A Comma Separate Value file (CSV) contains columns and rows like a spreadsheet, but the column boundaries are defined by commas between the field values. MyNewsletterBuidler (MNB) can imported and export CSV files for the purpose of transferring email lists and subscriber information between applications like Google contacts and Excel spreadsheets.
Terms in our glossary:
- Above-the-fold
- Application Program Interface (API)
- Auto Send / Event Triggered Email
- Autoresponder
- Blacklist / Blocking
- Bulk Email
- Call to Action (CTA)
- CAN-SPAM Act
- Click-through Tracking / Click-through Rate (CTR)
- Comma Separated Value File (CVS)
- Content Header
- Conversion Rate
- Cost per Acquisition (CPA) / Cost per Action
- Cost per Thousand (CPM)
- Dedicated Server
- Email Filters
- Email List
- Email Marketing Campaign
- Email Marketing Software
- Email Newsletter
- Email Newsletter Template
- Email Service Provider (ESP) / Email Marketing Software
- False Positive
- From / Sender Line
- Hard Bounce / Soft Bounce
- HTML Email
- List Hygiene / Bounce Management
- Online / Internet Marketing
- Open Rate
- Opt-out / Unsubscribe
- Permission-Based / Opt-in Email
- Phishing / Email Harvesting
- Privacy Policy
- Rental / Acquisition List
- Segmentation / Targeting
- Sending / Holding Queue
- Spam / Unsolicited Commercial Email (UCE)
- Spoofing
- Subject Line
- Suppression / Opt-out List
- Terms of Use Policy (TOS) / Acceptable Use Policy (AUP)
- Tokens / Mail Merge Personalization
- Viral Marketing
- Whitelist
- WYSIWYG / Genie Editor
