Glossary

Email Marketing Software

Email newsletter software is an application that has been created for businesses and organizations for creating, sending, and documenting email newsletters to clients. With email newsletter software, organizations can keep track of what they have sent out to customers and clients and are able to maintain targeted lists of their subscribers. The program will also provide statistics and reports of bounces, subscribes/unsubscribes, open rates, click-through rates, etc. so that email newsletter performance is regularly being evaluated. Most of the software utilizes templates for quick and easy newsletters as well as services for more options. MyNewsletterBuilder (MNB) provides web-based email marketing service, so users don't have to worry about upgrading software and platform compatibility issues.