Glossary

Email Service Provider (ESP) / Email Marketing Software

An online service and application for those companies that don’t wish to purchase or install email marketing software on their computer. An email service provider (ESP) usually allows businesses and organizations to create, send, and track email newsletters to clients. ESPs typically includes access to a gallery of customizable email newsletter templates as well as products such as spam control, open rate and click-through tracking, and other features dealing directly with managing email lists. By using an ESP, companies don’t have to worry about keeping track of emails and clients’ information as the software stores that information and makes it readily available when requested. MyNewsletterBuilder (MNB) is an industry-leading ESP with an 8 year legacy specializing in web-based email marketing and customizable newsletter templates.