Glossary
Whitelist
A whitelist is the opposite of a blacklist. Instead of listing IP addresses to block, a whitelist includes IP addresses that have been approved to deliver email despite blocking measures. MyNewsletterBuilder (MNB) is whitelisted with all major service providers (e.g. Yahoo!, Google, MSN etc).
Terms in our glossary:
- Above-the-fold
- Application Program Interface (API)
- Auto Send / Event Triggered Email
- Autoresponder
- Blacklist / Blocking
- Bulk Email
- Call to Action (CTA)
- CAN-SPAM Act
- Click-through Tracking / Click-through Rate (CTR)
- Comma Separated Value File (CSV)
- Content Header
- Conversion Rate
- Cost per Acquisition (CPA) / Cost per Action
- Cost per Thousand (CPM)
- Dedicated Server
- Email Filters
- Email List
- Email Marketing Campaign
- Email Marketing Software
- Email Newsletter
- Email Newsletter Template
- Email Service Provider (ESP) / Email Marketing Software
- False Positive
- From / Sender Line
- Hard Bounce / Soft Bounce
- HTML Email
- List Hygiene / Bounce Management
- Online / Internet Marketing
- Open Rate
- Opt-out / Unsubscribe
- Permission-Based / Opt-in Email
- Phishing / Email Harvesting
- Privacy Policy
- Rental / Acquisition List
- Segmentation / Targeting
- Sending / Holding Queue
- Spam / Unsolicited Commercial Email (UCE)
- Spoofing
- Subject Line
- Suppression / Opt-out List
- Terms of Use Policy (TOS) / Acceptable Use Policy (AUP)
- Tokens / Mail Merge Personalization
- Viral Marketing
- Whitelist
- WYSIWYG / Genie Editor
