Glossary
WYSIWYG / Genie Editor
WYSIWYG (pronounced wiz-ee-wig) is an acronym for What You See Is What You Get. MyNewsletterBuilder (MNB) provides a WYSIWYG content editing interface (known as "The Genie") that allows you to design HTML newsletters with advanced formatting using a MS Word type menu bar and drag-and-drop interface. The Genie allows users with no HTML knowledge to edit fonts, banners, headers, alignment, hyperlinks, themes, colors, columns, images and more within their textual content. The benefit of using a WYSIWYG editor is that everything displayed onscreen during editing appears in a form exactly corresponding to its appearance when delivered as an email.
Terms in our glossary:
- Above-the-fold
- Application Program Interface (API)
- Auto Send / Event Triggered Email
- Autoresponder
- Blacklist / Blocking
- Bulk Email
- Call to Action (CTA)
- CAN-SPAM Act
- Click-through Tracking / Click-through Rate (CTR)
- Comma Separated Value File (CVS)
- Content Header
- Conversion Rate
- Cost per Acquisition (CPA) / Cost per Action
- Cost per Thousand (CPM)
- Dedicated Server
- Email Filters
- Email List
- Email Marketing Campaign
- Email Marketing Software
- Email Newsletter
- Email Newsletter Template
- Email Service Provider (ESP) / Email Marketing Software
- False Positive
- From / Sender Line
- Hard Bounce / Soft Bounce
- HTML Email
- List Hygiene / Bounce Management
- Online / Internet Marketing
- Open Rate
- Opt-out / Unsubscribe
- Permission-Based / Opt-in Email
- Phishing / Email Harvesting
- Privacy Policy
- Rental / Acquisition List
- Segmentation / Targeting
- Sending / Holding Queue
- Spam / Unsolicited Commercial Email (UCE)
- Spoofing
- Subject Line
- Suppression / Opt-out List
- Terms of Use Policy (TOS) / Acceptable Use Policy (AUP)
- Tokens / Mail Merge Personalization
- Viral Marketing
- Whitelist
- WYSIWYG / Genie Editor
