MyNewsletterBuilder

Build a Newsletter

About This Feature
The Genie Template Editor and the Advanced HTML Editor are the two options you have for building your newsletters. With the Genie Template Editor you can select from a number of fully customizable templates, drag and drop articles, and easily insert pictures and media. The Advanced HTML Editor is for people who are fluent enough in HTML to design their own newsletters from scratch.

How to Use this Feature
Under "Newsletters" in the main menu, click "Build". You are given three options: Genie Template Editor, HTML Editor, and Original Template Editor.

[+] Genie Template Editor

[+] Advanced HTML Editor

Best Uses
Creating a visually interesting newsletter that draws the reader’s eye can one of the most fun parts of email marketing - if you know what you’re doing. Viewing the tutorial videos is a great step in the right direction if you’re just getting started. One helpful hint for ensuring that your newsletters look as great to others as they do to you is to always check rendering in multiple email providers.

Quota

About This Feature
The type of account that you have determines the subscriber quota limit. You can check your subscriber quota or make changes to your account with this feature.

How to Use This Feature
You can select to have your Subscriber Quota shown on your dashboard for easy access to your stats. If at any time you wish to change your subscriber quota, mouse over “Account” on the top toolbar and select “Quota” from the drop-down menu to choose an option or contact us for more details.

[+] Trial Accounts

[+] Unlimited Sending Plans

[+] Standard Sending Plan

[+] Pay as You Go

Best Uses
We recommend selecting plans that allow for sustainable growth. In other words, if you have 998 subscribers, selecting 501-1,000 subscribers would be very limiting and only allow 2 new subscribers. 1,001 - 1,500 is much roomier.

For most senders, unlimited sending plans will be the most beneficial and cost-effective plan. If you’re not sure which plan works best for you, contact our support team and we will help you identify the plan that fits your budget and your needs.

The dashboard modules make it easy to keep track of your quota and your use. Managed growth of your email list is more efficient when you are monitoring the number of new subscribers and cleaning out inactive email addresses.

Surveys

About This Feature
MyNewsletterBuilder is integrated with SurveyGizmo to allow you to create and send surveys as part of your email marketing newsletters.

How To Use This Feature
To find this feature click on “Newsletters” in the top menu bar and select “Surveys” from the drop down menu.

[+] Getting Started with SurveyGizmo

[+] Create a Survey

Best Uses
Surveys are a powerful tool in email marketing. You can use surveys to learn more about your readers, to find out what they are interested in, why they are reading, and what they would like more of. You can also do some market research and test out new ideas for products and services. Surveys and polls are a good way to create more dynamic interaction between you and your email list and can also be used to help integrate your email marketing with your social media accounts (posting your results on Facebook, for example).

Forward to a Friend

About this Feature
The Forward tool in every MyNewsletterBuilder account allows the user to create a default message that will appear anytime a subscriber clicks the “Forward to a Friend” link on any email newsletter sent from the user’s account.

How to Use this Feature
From the top menu in your MyNewsletterBuilder account, hover over “Tools” and click “Forwards” from the drop down menu. This will take you directly to the Forward to a Friend page. You can create your “forward to a friend” page, preview your work, or restore defaults.

[+] Create Forward to a Friend Page

[+] Preview

[+] Restore Defaults

Best Uses
Customizing your Forward to a Friend page allows you another opportunity to reach new subscribers and clients. When crafting the messages for your Forward to a Friend page, always welcome the new reader to your business and your campaigns. Thank them for their interest, and consider adding your email address as a forum for any questions or concerns they may have regarding your business.

Newsletter Snippets

About This Feature
Snippets are short lines of text that instruct our system to populate user-defined content into anywhere there is a snippet. This tool is particularly helpful for repetitive information or for newsletters that will be shared among multiple accounts.

How to Use This Feature
From the top menu in your MyNewsletterBuilder account, mouse over "Newsletters" and select "Snippets" in the drop down menu. You will be taken to the Newsletter Snippets page. There you’ll see the “Manage Snippets field, as well as a left side “Actions” menu that includes the option to create a new snippet.

If you have not created any snippets in your account, you will find three default items already installed. The stock snippets are customizable contact information fields, including #contact_data# (snippet that contains your photo and website), #contact_photo# (just your photo), and #contact_photo_HTML# (an HTML link to your contact photo).

Each snippet has already been linked to the information you used to set up your account, and will populate that information if inserted into a newsletter template.

[+] Edit Contact Info

[+] Add or Edit Snippet

Best Uses
When creating content to be shared with multiple accounts, using snippets allows you to create a consistent look and format for the presentation of essential information, products, brand information and more. Including snippets for Name, Contact Information, and other important information will ensure that each of your sub-accounts presents their personal details in a uniform manner. You can also create product snippets to automatically populate product photos, prices, and links into your newsletters without having to recreate the presentation.

Branding

About this Feature
The Branding tool allows you to customize tools that your subscribers use, such as the sign-up form and your surveys. This allows you to maintain your branding while still using the sleek stylings of MNB.

How to Use This Feature
To get to branding, hover over “Tools” in the main menu and select “Branding”. To customize, you can move through each section to create the look that best represents your brand.

[+] Add Graphics

[+] Change Theme

[+] Customize Your Color Scheme

Best Uses
Branding is essential anywhere on the internet. Conventional marketing wisdom tells us that a person will recognize your brand after 7 impressions. Your subscriber forms should at least contain the basics of your brand: logo and color scheme. Using different colors not associated with your brand may confuse and deter potential subscribers.

Sign-Up Builder

About This Feature
This feature enables you to create a customized subscription process for new subscribers to your email marketing campaigns. You can create forms, preview your forms, select email groups for your subscribers to join, restore default settings and choose whether or not to display tokens from this page. Select from a single-step sign-up process or a multi-step sign-up process. You can also create a sign-up form Facebook App. To further customize the look of your multi-step sign-up process, you’ll need to go to Tools → Branding.

If you make changes to the subscription form after you’ve pasted the HTML code to your website, you will need to re-paste the updated code. The code will not update on your website automatically.

How to Use This Feature

This feature is accessed by selecting “Subscribers” on the main menu, then clicking “Sign-up Builder.” You can navigate through the options using the left side “Actions” menu. There are two types of forms to choose from. These are:

One-Step Form: creates a single sign-up form that collects all the information you need without further pages involved.

Multi-Step Form: incorporates a partial form as the initial sign-up form, and navigates the subscriber through a 3-step process hosted on MNB’s servers.
Please note: once you’ve created the form, you can customize (brand) the sign-up process.

[+] Create a One-Step Sign-up Form

To create a single-step sign-up form, make sure that you’ve clicked “One-Step” on the left side “Actions” column.

HTML Snippet
To use the form as it is, copy the HTML snippet at the top of the screen and go. To actually personalize the form, read on. When you are done personalizing your form, you will grab this HTML code (copy it) and use it on your website/blog/where ever you want to put the sign-up form.

Customize
Under customize, you have some fun options. They are:

Style. You can select the colors you want to use for each part of your subscriber form by clicking on the 6-digit color code next to the listed component. You can insert your own color code or use the color selection tool. When you click update, the preview image on the right side will reflect your changes.

Fields. What information do you want your subscribers to give you? Under “Fields” you can choose to display a field, which puts it as an option on your sign-up form; require a field, which means they cannot pass go without giving that information. It’s recommended to use a fairly short, non-invasive sign-up form to maximize your sign-ups. Click update when you’re finished.

Subscriber Groups. What are your readers signing up for? This is where you can determine which subscriber groups they can opt into. You have three options:

Show. This includes the group as an option on the subscriber form.
Hide. This hides the group from the sign-up form. This is particularly useful for internal-use-only groups you might have, such as “Deep Pockets” or “Broke Folk”. Customers don’t need to see that.
Default. Your final option is “Default”. “Default” can be selected in addition to “Show” and “Hide”. If selected with “Show” it shows the subscriber that, in addition to any groups they opt into, they will also be included in the default group(s). If “Default” is selected with “Hide”, then people will automatically be placed in the default subscriber group(s) without their knowledge. Yes, this is legal. As long as they are opting in to your email marketing, you can put them in whatever groups you want &emdash without telling them.

[+] Create a Multi-Step Sign-up Form

HTML Snippet
To use the form as it is, copy the HTML snippet at the top of the screen and go. To actually personalize the form, read on. When you are done personalizing your form, you will grab this HTML code (copy it) and use it on your website/blog/where ever you want to put the sign-up form.

Customize
First, you want to select the form style. You can choose from standard, basic, image, or text link forms.

Once you’ve selected the form style, the customization options available for that form style will pop up in the “Options” box. You can preview your customized form on the right side of the screen. Customization options are available for each form as follows:

Standard:

Select font style
Personalize the title
Customize the width (we recommend not going over 300 pixels wide)
Select the color scheme that you like
Customize the colors using the fields below “color scheme”. To do this, you can either input the 6-digit color code, if you know it, or click in the field where the color code is located and use the color slider tool that appears.

Click “Update” button to save your awesome customization.

Basic:

Select one of the pre-made color schemes

When you’ve selected, click “Update.” Pat yourself on the back. That was easy.

Image:

Select from the pre-made buttons

Click “Update” and take a break. You just earned it.

Text Link:

Select the font
Create your own title (or use the one that is there)
Select the text color and highlight color using a 6-digit color code or by clicking the field where the current color code is located and using the color slider that appears.

>Click the “Update” button. You get a gold star.

But What about the other sign-up forms in this 3-step process?
Once you’ve customized the multi-step form, its a good idea to customize the pages that subscribers will navigate through to sign up to your campaigns. In the main menu, select “Tools,” then click "Branding" to get started.

Best Uses
Using sign-up forms is the easiest hands-free way to gather new contacts &emdash meaning new leads. Short, single-step sign-up forms are often the easiest way to ensure subscriber follow-through. However, using buttons or text links present a more clutter-free method of directing people to your newsletter. Which ever you decide, make it sing with your brand and personality. If you create a multi-step form, we highly recommend proceeding directly to "Branding" (under "Tools")to ensure continuity in your branding.

Subscribers: Confirmation Emails

About This Feature
The confirmations system allows you to create a customized automated confirmation email to new subscribers. You will also be able to preview your newsletter and restore default settings from this page.

How to Use This Feature
To access this feature, select “Subscribers” from the main menu and click on “Confirmations.” This will take you to the Confirmation landing page.

[+] Create Confirmation Email

[+] Preview Your Confirmation Pages

[+] Restore Defaults

Best Uses
A double-opt email subscription ensures that every subscriber to your newsletter has specifically and consciously chosen to be there. That’s an empowered position to be in!

You might consider including the following in your confirmation email:

Contact information
A description of what your newsletter contains
A reminder of subscriber options

While you can include links, images and more in your opt-in email, make sure you’re only giving them a small taste of what’s to come. The real goodies should arrive with their first newsletter.

Send a Newsletter

About This Feature
Once a newsletter is created, proof-read, polished, and ready to be sent there are a few more boxes to check before you are all done. This feature walks you through scheduling your newsletter and selecting the recipients.

How to Use This Feature
To send a newsletter that you saved as a draft, go to “Newsletters,” in the main menu and select “View.” Next to the newsletter you want to send, click “Send.” This will take you to the Newsletter Scheduler page, where you will set up your newsletter to before hitting the final “send” button to turn your newsletter loose on the world.

[+] Step One: Pick and Schedule

[+] Step Two: Group Selection

Best Uses
In order for an email marketing newsletter to be effective, it has to actually arrive. That all starts when you click the send button. For email marketing best practices, its recommended that you only send emails to subscribers who have confirmed their subscription to your newsletter. If you have a social media presence, posting to Facebook is a great way to take advantage of a potentially new audience.

Enterprise Accounts

About this Feature
The Enterprise tool allows users to create and share newsletters, templates, and media with a network of linked sub-accounts. Enterprise accounts are ideal for businesses with multiple branches, locations, or outlets who need to create uniform email content to be issued from multiple sources.

Enterprise accounts are available as an upgrade to standard MyNewsletterBuilder accounts. Once you have subscribed to the Enterprise service, you will need to provide MNB’s support team with a list of any MNB accounts that need to be added as sub-accounts. We will need approval from the sub-account holders as well. Once in place, you will be able to share content with all linked sub-accounts through the Enterprise menu.

How to Use this Feature
On the main menu, hover over “Accounts” and select “Enterprise” to be directed to the on the Enterprise tab in the sub-menu at the top of your screen. This will take you to the Enterprise Account Services page, where you can review your account summary, search sub-accounts, manage sub-account groups, push, share, and send content.

[+] Summary

[+] Search

The search feature allows you to see a list of all the sub-accounts linked to your master account. At the top of the center column, a Search toolbar allows you to find specific sub-accounts by username. You can also narrow the search parameters by selecting a specific group of sub-accounts (see + Groups).

Below the search toolbar, you’ll see all of the sub-accounts currently linked to your account with the following information:

Username. This is the MyNewsletterBuilder-specific username of each Sub-Account.
Name. This is the first and last name of the Sub-Account holder.
Subscribers. This is the number of subscribers the user has in their Sub-Account.
Mailed. This is the number of email newsletters issued by the Sub-Account holder.
Last Send. This is the date on which the Sub-Account holder issued their most recent email newsletter.
Options. This category will display an “Inactive” status for all Sub-Accounts that are no longer current. Active Sub-Accounts will display a “Log In” status. Click this function to navigate to the Dashboard of that user’s account. From there, you’ll have access to all of the standard functions of that account.

View. Adjust the number of listed returns by using the drop down menu under View in the display menu. You can select between 25, 50, 75 and 100 sub-accounts to display.

Actions. The Actions tools allow you to further organize your linked sub-accounts by copying or moving each to Groups within your Enterprise account.

Copy to Group. The “Copy to Group” feature allows you to add sub-accounts to a group within your Enterprise account without removing them from their current group. Select the desired sub-account(s) by clicking the checkbox next to each user name, then click “Copy to Group.” This will take you to a separate page displaying each of the Groups you have created within your Enterprise Account. Click on the desired group to complete the transaction.
Move to Group. This allows you to remove a sub-account from their current group and places them in the new selected group. Select the desired sub-account(s) by clicking the checkbox next to each user name, and then click “Move to Group.” This will take you to a separate page displaying each of the Groups you have created within your Enterprise Account. Click on the desired group to complete the transaction.

[+] Groups

Groups make it easier to organize and manage sub-accounts. The Groups function allows Enterprise account users to see a list of all the sub-account groups. From within the Groups tool, Enterprise account holders can access the user names and email addresses, as well as a few sending statistics about each sub-account. From the master account, the user can also access each sub-account individually.

On the main “Edit Groups” page, you’ll see a quick look at any sub-groups you have created in your Enterprise account. Next to each group name, you’ll see a brief description (if added), the number of accounts in that group, whether or not the group is visible on your signup form, and buttons to edit or delete the group from your account.

Add Group. To create a new group, simply type a new group name into the “Add Group” field at the top of the center column on the “Edit Groups” page. Keep in mind that in some signup boxes, subscribers will be able to see the group name, so make sure it is acceptable and easy to understand.

You can also add a brief summary of the group in the “Description” field to give you a better idea of what the group will be used for, or which sub-accounts are included within.

When you have entered the group name and any description material, click Add. The new group will appear at the top of list.

Options. In the far right column of the “Edit Groups” page, you’ll see the “Options” column. There you’ll find two linked icons that allow you to adjust certain parameters within the group.

Edit this group. Clicking on the “Edit this Group” button will take you to the Edit Group page. There you’ll have the option to adjust the group name, description and whether or not the group is listed on the sub-account signup form. Click the Update button to save any changes.
Delete this group. When you click on the “Delete this Group” button, you will be directed to a Delete Group prompt. When you remove a group from you Enterprise account, any sub-accounts not listed in another group will no longer be linked to your account.

Group tools. Click on any of the group names to navigate to the group management page. Here you’ll find a list of all the sub-accounts in that group and the option for group metrics at the bottom. You’ll be able to see the following information about each sub-account in the columns listed below:

Username. This is the MyNewsletterBuilder-specific username of each sub-account.
Name. This is the first and last name of the sub-account holder.
Subscribers. This is the number of subscribers the user has in their sub-account.
Mailed. This is the number of email newsletters issued by the sub-account holder.
Last Send. This is the date on which the sub-account holder issued their most recent email newsletter.
Options. This category will display an “Inactive” status for all sub-accounts that are no longer current. Active sub-accounts will display a “Log In” status allowing you to enter and use their account as you would your own. Clicking the Log In function from the options column will take you to the dashboard of that user’s account. From there, you’ll have access to all of standard functions of that account.

From the group management page, you’ll be able to:

Copy to group. This will copy any selected sub-account(s) to the group of your choice without removing them from their current group.
Move to group. This will copy any selected sub-account(s) to the group of your choice and remove them from their current group.
Remove from [group name]. This will remove any selected sub-accounts from their current group. If they are only linked to your enterprise account through their current group (and no other), they will no longer be linked to your account.

Group Reports. At the bottom of the group page, you have the option of creating reports about that group. You can create a report that shows the groups’ subscribes, unsubscribes, or the master list of subscribers for any or all of the sub-accounts in that group. To create a report:

Step 1: Select the type of report you want to produce.
Step 2: For Subscribes or Unsubscribes, select the date range for your report. For obtaining a master list, select from active removed or pending subscribers, or any combination of the 3.

[+] Push

[+] Send

[+] Share

Best Uses
The Enterprise account management system is ideal for franchised businesses, organizations with multiple locations, or affiliate programs. Enterprise accounts are great ways to create a uniform, branded message and still allow for personal or customized touches. Try building brand-centric newsletters in your master account to ensure essential content is presented the way you want, but leave room for each sub-account to add information relevant to their specific client base or network, such as regional news, contact information, or local specials.

Smart Send vs. Manual Send

About This Feature
Once your newsletter is ready to go it’s time to select your sending options. You have two: Smart Send and Manual Send. With Smart Send, you select the day you want to send and MNB sends the newsletter as soon as possible on that date. Manual send enables you to select the date and the specific time that your newsletter will send.

How to Use This Feature
To access your sending options, hover over “Newsletters” in the main menu and select “View.” In your list of newsletters, click “Send” next to the newsletter you wish to schedule. Once you are on the sending page, click on the drop down menu for “Method” under “Step 1: Scheduling Options” and choose either Smart Send or Manual Send.

[+] Smart Send

[+] Manual Send

Best Uses
To get your newsletters out quickly, same-day Smart Send is your best option. This enables MNB to fit your newsletter into the sending queue as soon as possible. Smart Send usually sends shortly after midnight for newsletters scheduled a day or more in advance, so you do not need to schedule a time for those wee hour deliveries.
/br> There is some research indicating that arrival time matters in some email endeavors. For those who like to send their newsletters at certain times of day, Manual Send is a great way to ensure that your newsletters arrive with optimum timing.

Removing Inactive Subscribers from the Past 6 Months

About This Feature
Just as you can create a list of all the subscribers who have opened your newsletters, you can also create a list of all the subscribers who have not opened your newsletters. This is an effective tool for locating and removing inactive subscribers from your list. To successfully complete this process, you’ll need to know where files download to on your computer and should plan on renaming file downloads.

How to Use This Feature
In order to create a list of subscribers who have not opened a newsletter in the past 6 months, you will first need to create a list of those who did open your newsletter. You can then use this list to create a new list, based off of your full subscriber list, which will consist only of inactive subscribers.

[+] Create a List of Subscribers Who Opened in the Last 6 Months

[+] Create a List of All Subscribers

[+] Create “Did Not Open in Past 6 Months” list

Best Uses
We normally suggest going back 6 months if you are looking to lower the size of your email list and remove subscribers that aren't quite as likely to open in the future. The general rule of thumb is that most subscribers who have not opened in 6 months are not likely to ever open again. You can go back more or less if you choose.

Getting Open Reports for the Last 3 Months

About This Feature
You can view the number of opens for each newsletter you sent by navigating to “Reports”. If you wish to create a list of all opens for the last three months, the following instructions will guide you in this process.

How to Use this Feature
To create a list of subscribers who have opened an email at least once in the past three months, you will first make a new group, copy the list of subscribers who opened a newsletter, and then copy that report into your new group.

[+] How to make a list of opens for the last 3 months

Best Uses
Looking at your open report will give you a good idea of who is actually opening and reading your newsletter. This may inform future email marketing decisions, such as segmenting your efforts based on the degree of interaction you are seeing from your subscribers.

Note that you can use this process to check opens for any amount of time or for particular types of newsletters. For example, you could look at all of the opens for your sales newsletters and compare that to the open list for informational newsletters, etc.

Moving Subscribers Between Accounts

About This Feature
MNB allows users to integrate and move subscribers between accounts in several ways. In addition to transferring active subscribers, you probably want to consider using the same unsubscribe/suppression list from the original account. This tutorial will show you how to do both.

How to Use This Feature

[+] Export lists

[+] Import the .csv files

[+] Unsubscribe the suppression list from the new account

Best Uses
Maintaining a clean sending list is really quite important - and let us just say - sending to unsubscribed parties is a terrible way to break in a new account! Not to mention, it makes quite the mess to clean up. By importing a suppression list you can be sure that you are only sending to interested parties.

Moving Newsletters Between Accounts

Please visit the knowledge base document: Newsletters: Import

Editing Images with Picmonkey

About This Feature
Picmonkey is one of the photo-editing services built into MNB Genie to allow you to edit images during newsletter creation. You can use PicMonkey to do everything from adjusting saturation and hue to adding textures, frames, overlays and effects. If you’re using pictures of people, Picmonkey also has a very easy-to-use re-touch feature which will keep everybody looking their best.

How to Use this Feature
You can access Picmonkey from the newsletter you are actively editing. To do this, click on the picture icon in the toolbar, or click an existing picture and then click on the picture icon in the toolbar to edit that specific picture. In the image options box, click on the “Edit Image” dropdown menu and select Picmonkey. The Picmonkey image editor will open up in a new window.

If need help using Picmonkey you can visit their rockin’ help center.

Best Uses
Images can brighten up an email marketing newsletter and help to draw the reader’s eye down the page. Every image you choose should represent you and your content well. Using photo-editing enables you to focus and enhance your pictures. You may find that images need to be altered to fit with your template theme. Using a photo-editor that plugs directly into your newsletter creation process is the most effective way to make and measure these alterations.

Picmonkey shines in editing pictures of people - use this feature to add special effects, textures and frames and to retouch faces and bodies - we’re talking blemishes, shadows and awkward posture, not glamour photography. We do not recommend photo-botoxing and liposuctioning your images.

Editing Images with Pixlr

About This Feature
Pixlr is one of the photo-editing services built into MNB Genie to allow you to edit images during newsletter creation. You can use Pixlr to make simple adjustments to your images, add filters, or use the toolbar to edit your image hands-on. Note: Pixlr functions a lot like Photoshop, so if you are looking for those types of tools, Pixlr would be the appropriate choice.

How to Use This Feature
You can access Pixlr from the newsletter you are actively editing. To do this, click on the picture icon in the tool bar, or click an existing picture and then click on the picture icon in the toolbar to edit that specific picture. In the image options box, click on the “Edit Image” dropdown menu and select Pixlr. The Pixlr image editor will open up in a new window.

If need help using Pixlr, we highly recommend Pixlr’s community-driven support page with Q&As and tutorials.

Best Uses
Images can brighten up an email marketing newsletter and help to draw the reader’s eye down the page. Every image you choose should represent you and your content well. Using photo editing tools enables you to focus and enhance your images. You can also create backgrounds and banners for your newsletter. You may find that images need to be altered to fit with your template theme. Using a photo-editor that plugs directly into your newsletter creation process is the most effective way to make and measure these alterations.

Pixlr has amazing filters which allow you to quickly and dramatically alter images. You can also do all of your basic adjustments, as well as take advantage of the toolbar to add text, change colors and draw on or erase parts of images. We recommend that only those with a very steady hand pick up the pencil or eraser - or someone could lose an eye.

Reports: Newsletters

About This Feature
Once your newsletter has been successfully processed, Reports is where you will go to see how well your campaign is performing. This area is home to your complete online email newsletter tracking statistics, which allows you to analyze your email marketing efforts and make adjustments accordingly. Utilizing and understanding these reports is essential to creating better and better newsletter campaigns.

How to Use This Feature
Under “Reports” in the main menu, you can click on links that take you to Newsletters, Auto-Series or Activity pages.

The Newsletter Report page will show you metrics for each newsletter sent. (More details below)
The Auto-Series Report page will show you each Auto-Series you are running, the status of the series, your most recent and your upcoming send dates. You can click on any individual Auto-Series for further information.
The Activity Report page will show a list of contact additions, updates and removals along with a status, start date, and finish date.

[+] Newsletters Report Page

[+] Reports Metrics

Best Uses
The reports page is one of the most important areas of your account; it is where you gauge the success of your email marketing campaigns. If, for example, you can see that you are getting more positive reaction over time this shows that your newsletters are improving and are gaining more interest. Conversely, if you see that "opens" of your newsletters have been declining over time, you could identify if there is a change you implemented in the newsletters that your readers did not like, or perhaps you haven't been varied enough to keep interest. This information is essential to catering your newsletters to your target customers and/or fans, ensuring happy readers and a successful campaign.

Adding Email Addresses to Your Safe Sender List

About This Feature
Add to your safe senders list is a feature offered by most email providers, such as Gmail or Outlook. It enables you, the subscriber, to better ensure that your favorite emails reach your inbox. By taking this step, you are basically letting your email provider know that you want to receive emails from that particular email address. It also lets the provider know that the email is not spam and prevents them from placing the email in your spam folder.

How to Use This Feature
How you use this feature depends on your email provider. We’ve included instructions for the most popular services.

[+] Outlook (2000 & higher)

[+] AOL(8.0 & higher)

[+] Hotmail

[+] Yahoo

[+] Gmail

[+] MacMail

Best Uses
This feature is a great way to avoid having to sift through unsightly spam for those treasured newsletters that you signed up for.

Reports: Bounces

About This Feature
Emails that bounce have failed to arrive in an inbox for one of two reasons:

A hard bounce is the failed delivery of an email due to a permanent reason like a non-existent address. These bounces are automatically removed from your subscriber lists.
A soft bounce is the failed delivery of an email due to a temporary issue, like a full mailbox or an unavailable server. This may also happen if an email server marks your email as spam. Soft bounces are particularly important to note because MNB will automatically attempt to resend to soft bounces. These bounces are not removed from your subscriber list unless you remove them.

How to Use This Feature
Bounces are located on a newsletter report. To locate them, click on Reports --> Newsletter. Then look for the column titled “Bounces,” these are listed for each newsletter that had bounces. No number is great news! If you have some numbers, don’t worry - it happens to the best of us. The bounce report gives you some information as to why those newsletters didn’t reach their destination - and what subscribers didn’t get to read your riveting newsletter.

[+] View Bounces

[+] Bounce Details

Best Uses
Keeping your email list clean is essential for optimum email deliverability. Your email reputation is what keeps your newsletters landing in inboxes rather than being filtered out as spam and sending emails to address that bounce will cause you to look suspiciously like a spammer. Besides, there’s really no point in using up valuable time and emails sending to addresses where they’ll never be seen or read.

Exporting your soft bounces makes it easy to compare to previous sends and remove bounces by uploading the bounce report to remove subscribers.

When it comes to removing email addresses that bounce it is best to go ahead and remove hard bounces immediately and compare soft bounces from month to month. Soft bounces that repeat for more than 2 or 3 months months can be removed. You can also view the soft bounce details and remove contacts based on this information.

Reports: Auto-Series

About This Feature
The auto-series reports page offers a look at the data generated by your email newsletter auto-series. Newsletter auto-series allow MNB users to create an set of newsletters that are automatically sent at predetermined intervals. The reports page keeps you up-to-date with the sending schedule and recipient data.

How to Use This Feature
To find the auto-series reports page, click on “reports” in the top menu of your MyNewsletterBuilder account. You will be taken to the reports landing page. Now click on “auto-series” along the sub-header row and you’ll be taken to the reports page listing all of the auto-series that you’ve created.

[+] Reports

Best Uses
Use the auto-series reports page to track the reception of your ongoing series. If you notice a growing difference in the number of recipients versus the number of subscribers, head back to the “reports” main page to see a further breakdown of the data from each newsletter in your auto-series. An increase in “bounces” or a decrease in “opens” might mean it’s time to reevaluate your sending schedule.

Reports: Unsubscribed (Unsubs)

About This Feature
The Unsubscribed (also “Unsubs”) field is found within the reports section of MNB, available from the main navigation. This is the metric that shows you how many people unsubscribed to your newsletters via any individual newsletter sent out. This information allows you to see how well (or rather, not well) received your newsletters have been, as people will only unsubscribe if they feel they are being spammed or that the content is not relevant to them. This also allows you to see if any particular newsletters are causing people to unsubscribe.

How to Use This Feature
To access this report feature, click on “reports” in the main menu. You will then see a listing of your sent newsletters, listed in chronological order, with the most recent at the top. For each newsletter sent, you will be able to see various metrics, including “Unsubs”. You can click this number to go into the unsubscribed report. Once you are in the report, you can navigate through options using the “Actions” menu on the left side.

[+] Viewing the Unsubscribed Report

[+] Go to Summary

[+] Export Report

Best Uses
This feature allows you to see who is unsubscribing from your newsletter. Pay attention to which newsletters lead to the most and the least unsubscribes. What was different about the successful newsletters? Did people unsubscribe immediately after viewing the newsletter, or did they take some time? You can then adjust your newsletter strategy accordingly. If you did not have many unsubscribes, and then suddenly begin to have a lot, what have you started doing differently? Are you sending out more newsletters than usual? If so, perhaps your readers are feeling spammed. Have you changed the way you are presenting your content? If so, perhaps your readers feel the content is no longer relevant to their interests. This sort of self-reflection will lead to better newsletters and a better future subscriber retention rate.

Reports: Subscribed (Subs)

About This Feature
The Subscribed (also “Subs”) field is found within the reports section of MNB. This is the metric that shows you how many people subscribed to your newsletters via any individual newsletter sent out. This information allows you to see how well received your newsletters have been, as people will only subscribe if they like the content. This also allows you to see if any particular newsletter has more or less effect than others in getting new people to subscribe.

How to Use This Feature
To access this report feature, click on “reports” in the main menu. You will then see a listing of your sent newsletters, listed in chronological order, with the most recent at the top. For each newsletter sent, you will be able to see various metrics, including “Subs”. You can click this number to go into the subscribed report. Once you are in the report, you can navigate through options using the “Actions” menu on the left side.

[+] Viewing the Subscribed Report

[+] Go to Summary

[+] Copy Subscribers

[+] Export Report

Best Uses
This feature allows you to see who is subscribing to your newsletter, and which newsletter has caught their interest. Pay attention to which newsletters gather the most and the least subscribers. What was different about the successful newsletters? Did people subscribe immediately after viewing the newsletter, or did they take some time? You can then adjust your newsletter strategy accordingly.

Furthermore, with this feature, it is easy to gather together subscribers with similar interests into their own unique categories. If a newsletter garnered a ton of new subscribers, this would be a sign that whatever was covered in that newsletter was very interested to those people. You can use the Copy Subscribers option to then gather all of these users into a single category to target.

Reports: Opens

About This Feature
Opens are located on a newsletter report. To locate them, click on Reports --> Newsletter. Then look for the column titled “Opens,” these are listed for each sent newsletter that has been opened by at least one subscriber. This number indicates how many people opened your email.

How to Use This Feature
Click on the number under the opens column in your newsletter report. This will take you to the “opened report,” a more detailed analysis. On the opened report page, you will see the email addresses that have opened your newsletter and you will see how many times they opened your newsletter. You can navigate through more options using the “Actions” menu on the left side of the page. On the actions menu, you can view the newsletter summary, view subscriber data, copy subscribers or export the subscribers who opened your email. You can also click on a subscriber’s email address to edit their subscriber information.

[+] Go to Summary

[+] Subscriber Data

[+] Copy Subscribers

[+] Export Report

Best Uses
This feature allows you to track which readers are most engaged with your newsletter. It also lets you see how your newsletters perform in relation to one another. If one newsletter received a large number of opens and another did not, you can compare what is different about them. Or, if one newsletter caused a group of readers to open it, you could save that group of recipients as a separate subscriber group and email them to reward their participation. The people that repeatedly open your newsletters are the audience you most want to focus your attention on.

Reports: Complaints

About This Feature
Complaints happen when recipients mark your email marketing campaigns as “spam.” This is sent back to our system for monitoring. We take spam super seriously here - too many complaints (more than 1 per 1,000 emails)results in us freezing your account until we can chat with you. If you need help lowering complaints, you can contact our customer service. You can monitor your complaints at Reports → Newsletters. Please note that a small amount of complaints are normal. People sometimes like to mark valid email marketing as spam.

How to Use This Feature
First click on "Reports" in the top menu bar. You will then see a listing of your sent newsletters, listed in chronological order, with the most recently sent at top. For each newsletter sent, you will be able to see various metrics, "Comp" (Complaints) being one of these. Unlike some other metrics, we do not provide an email list of complainants. Complainers are automatically removed from your email subscriber list. As for whiners... we’ll let you deal with that.

[+] Viewing the Complaints

[+] Newsletter Reports

Best Uses
This feature allows you to track what content is most effective in your newsletters. It keeps you out of hot water - or lets you know that you’re going to be in hot water. It’s a good indication that a webinar or training session may be in order. Or, you can use it to determine if you are a spammer.

Reports: Clicks

About This Feature
Clicks are found within the Reports section of MNB, available from the main navigation. This metric shows you how many links in your newsletter were clicked. This information helps show you how people interacted with your newsletter. If you were trying to get readers to buy a ticket or view your website, did you succeed? This information will help you determine that.

How to Use This Feature
To access this report feature, click on “reports” in the main menu. You will then see a listing of your sent newsletters, listed in chronological order, with the most recent at the top. For each newsletter sent, you will be able to see various metrics, including “clicks”. You can click this number to go into the Link Report. Once you are in the report, you can navigate through options using the “Actions” menu on the left side.

[+] Viewing the Link Report

[+] Go to Summary

[+] Export Report

Best Uses
This feature allows you to track what links are most effective in your newsletters. It also lets you see if a particular newsletter achieved its goal. As an example, if you are sending a newsletter about a sale on your website, you can see how many people clicked through to view the sale. If a lot of people clicked through to your site to see the sale, then you know you presented it well! Click reports are also a great way to segment your target audience based on interests and level of engagement. Those loyal clickers are much closer to a sale than those non-clickers.

Activity Reports

About this Feature
Activity Reports is a feature that allows you to view contact additions, removals, and updates. You can also delete jobs (before or after they take place) from this location.

How to Use This Feature
To access Activity Reports click on “Reports, Activity” along the top menu.

[+] Report information

[+] Delete reports

Best Uses
Looking at your activity reports is a good way to monitor changes to your contacts list. Of particular importance may be the “error” category - if you imported a large number of contacts with errors it would be wise to check over that list for formatting or other types of problems.

Subscriber Confirmation

About This Feature
The confirmations system allows you to create a customized confirmation email response to new subscribers. You will also be able to preview your newsletter and restore default settings from this page.

How to Use This Feature
This feature is accessed under “Tools, Confirmations.” Navigation occurs via the left-hand menu.

[+] Steps to Customizing your Subscriber Confirmation Email

[+] Preview Your Confirmation Pages

[+] Restore Defaults

Best Uses
A double-opt email subscription ensures that every subscriber to your newsletter has specifically and consciously chosen to be there. That’s an empowered position to be in!

You might consider including the following in your confirmation email:

Contact information
A description of what your newsletter contains
A reminder of subscriber options

While you can include links, images and more in your opt-in email, make sure you’re only giving them a small taste of what’s to come. The real goodies should arrive with their first newsletter.

Auto-Responders

About This Feature
The Auto-Responder utility allows users to create a custom newsletter that will be automatically issued as a response to any reply to an email newsletter issued from the user’s account. Once the user has created and activated an Auto-Responder it will be sent in reply to any response received from any email newsletter they have sent, and is active for all subscriber categories.

How to Use This Feature
From your MyNewsletterBuilder dashboard, mouse over the Tools tab in the top menu. In the drop down menu, select Auto-Responders. You will be taken to the Auto-Responders management page where you’ll find a list of all the Auto-Responders you have saved, with indicators as to which are Active and Inactive, as well as the option to preview or delete each.

[+] Create New

[+] Display

[+] Preview

[+] Delete

Best Uses
The Auto-Responder tool is an excellent way to let your subscribers know that you have received their reply, and will be addressing it shortly. If you have a high-volume of newsletter replies, the Auto-Responder tool will allow you to connect with your subscribers in a timely fashion so they know that you are available and interested in their communication.

When creating your Auto-Responder, try to draft a message that is brief, but cordial, and lets the subscriber know that you’ll be getting back to them as soon as possible. Always thank the subscriber for their interest in your business.

Finally, don’t miss this opportunity to create more website traffic. Include a link to your website below your response, or even consider creating a special “Thank You” offer for any subscriber that issues a reply to your email newsletters. They will appreciate the benefits, and recognize your interest in their needs as a customer.

Account Password

About This Feature
Your MyNewsletterBuilder password will also serve as your password for other JBA Network sites.

How to Use This Feature
Under "Account" in the main menu, select "Password."

[+] Changing Your Password

[+] Retrieve Your Password

Best Uses
Set a password that is both secure and easy to remember and share it only with those who are directly involved in creating and sending your email newsletters. You will need your password to access all MNB and JBA Network sites.

Account Billing

About This Feature
The billing feature allows you to view your current billing information and account billing contact information.

How to Use This Feature
Under "Account" in the main menu, select "Billing".

When you need to give us a new credit card, review your account, or change your billing address, you use this feature. Whatever you do, don’t forget to click the big yellow “Save” button!

[+] Account Type

[+] Billing Information

Best Uses
You can use this feature make simple plan purchases and renewals. For any other billing options including PayPal or to mail a payment, please contact us.

Account Settings

About This Feature
The Account Settings page is divided into six main sections, organized in a menu on the left-hand side of the screen. Click the title of any section to edit specific settings.

How To Use This Feature
Under "Account" in the main menu, select "Settings". On the next page, along the left-side menu, you will see the following options:

[+] Member Profile

[+] Content Editor

[+] Footer Options

[+] Tracking Analytics

[+] Social Networks

[+] Integrated Networks

Best Uses
Make sure you keep your information current in these settings. For example, the member settings feature keeps track of your website, your send and return email address, and your sender name. MNB pulls this information to populate your newsletter, so any changes you want to see on your newsletter will need to be reflected here.

Your settings enable you to track and integrate your email marketing with the rest of your marketing and online presence. The more comprehensive your approach is, the more effective you will be.

Dashboard

About This Feature
When you sign in to MyNewsletterBuilder you are directed to your account home, or dashboard. You can reach this page at any time by clicking on “MNB” in the upper left corner.

How to Use This Feature
Uner "Account" in the main menu, select "Dashboard".

[+] Customizing Your Email Marketing Dashboard

[+] Your Available Modules

Best Uses

This is a customizable page that allows you to easily access important account information. Adding features you frequently use to the favorites module will allow you to create a comprehensive dashboard where you can oversee your account and quickly access everything you need to run a successful email marketing campaign.

Subscriber Preferences

About This Feature
Preferences allows you to control settings for your what information is collected from your subscribers during the sign-up process, how groups are displayed to subscribers, and the subscription processes.

How to Use This Feature
Select "Preferences" under "Subscribers" in the main menu. You can navigate the preference settings by using the menu in the left column.

[+] Step 1: Email Page

[+] Step 2: Groups

[+] Step 3: Data Fields

[+] Step 4: Thanks Page

[+] Step 5: Options

[+] Actions

Best Uses
The preferences feature helps you customize and tailor your email subscription process. Choosing how much information you require is a balancing act. Asking for too much may scare away potential subscribers. Getting too little information makes it difficult to sort and identify subscribers through demographics. Also, consider including a description of the subscription options if you have more than one.

You can hide and reveal specific groups based on which you intend to be available for subscribers to opt into and others which you intend to intentionally and selectively populate. In addition, having an automatic welcome newsletter empowers you to immediately engage with new subscribers.

Subscriber Search

About This Feature
Locate individual subscribers within your account, and build lists based on selected criteria.

How To Use This Feature
Go to the Main Menu and click “Subscribers.” Select “Search” from the drop down menu. Here you can search subscribers based on their group or confirm, copy, and export subscribers.

[+] Search

[+] Organize Search Results

[+] Edit Subscriber Data

Best Uses
Sorting your subscribers and adding them to unique groups helps you to better target market your email marketing communications. You can also use this feature to help structure your email marketing campaigns and to locate a subscriber or edit subscriber information.

Auto Series

About This Feature
Auto-series is a feature that allows you to create a series of newsletters to be sent out automatically on a schedule that you set. This page lets you can view, edit, and create new auto-series. You can view reports on auto-series sends on the reports page.

How To Use This Feature
To get to the auto-series page, click on “Newsletters” in the Main Menu, then select “Auto-Series” from the drop-down. On the Auto-Series page, use the left-hand column to navigate through the auto-series options.

[+] Display

[+] Create New

Best Uses
When it comes to convenience, there isn’t much better than auto-series sending. You write the newsletters, line them up, then relax with a nice cup of tea. Some of the reasons a person might want to do such a thing (other than sheer pleasure, of course) include offering content that needs to be read from the beginning, having an ordered series of newsletters that you would like people to be able to start at any time, or having an introductory series of newsletters that starts after a specific purchase or interaction. You can also use auto-series to set up seasonal newsletters in advance and rest easy knowing you part is done and MNB will do the rest.

Update Existing Subscribers

About This Feature
This page lets you update existing subscriber information. Fill out a CSV (Comma Separated Value) file with the information you would like to update and submitting it. It’s as easy as that!

How To Use This Feature

Go to Subscribers on the main menu bar and select “Update” from the drop down menu.
You will need to upload a CSV file with the correct column headings. We recommend downloading our CSV template, as it is pre-populated with the headings that our system recognizes. The download link is found at the top of the screen.
Input the updated subscriber information in the CSV file and save the document, preserving the CSV format.
Warning! To preserve existing subscriber data in the system, check the box next to “Ignore Blank Fields” on the Subscriber Update page. When this is not done, the system will overwrite your existing subscriber data with blanks. Nobody wants that.
On the Subscriber Update page, click the “Browse” button to search for and select your CSV file.
Finally, click "Upload File" when you are ready to upload. To check the progress of your upload, visit Reports → Activity.

Note: A CSV file is a spreadsheet that opens in Excel, Numbers, and similar spreadsheet programs. Your CSV file should have a heading row in the first row, and subscriber information listed as columns under each respective heading. The order and headings must be formatted precisely. Again, we highly recommend downloading the CSV template to use as a guide. This is located on the Add Subscribers page. It’s just easier that way.

Best Uses
There are many reasons why you might need to update subscriber information. Perhaps a company you email has new email addresses or several of your contacts have recently updated their mailing address with you. Keeping subscriber information accurate and up to date is an important part of list hygiene (read: it helps keeps your email out of the spam folder). It’s easy if you follow the directions above. As always, feel free to contact support if you need help.

Add Subscribers

About This Feature
MNB offers three options for adding subscribers to your account. This feature is vital to growing your email list successfully. Adding new subscribers can be done in large batches or a few at a time.

How To Use This Feature
From the main menu, select “Subscribers,” then click “Add.” Under Step 1, select the subscriber groups) you want to add contacts to and use one of the following functions from Step 2:

[+] Quick Add

[+] Form Add

[+] Upload Detailed File

Best Uses
Choose the update method that is best for your purposes. If you have a long list of email addresses without any additional subscriber details, the easiest thing to do is copy and paste your entire list into the “Quick Add” box. If you have spreadsheet with email address with subscriber information included, uploading a CSV file is a more efficient option. If you only have a few contacts with details to add to your list, or you want to upload vCards, adding via “Form Add” and entering their subscriber information is the preferable route.

Fun Fact: MyNewsletterBuilder (MNB) automatically removes duplicate addresses from the same subscriber category. Upload subscribers to multiple groups, and send confidently, knowing that subscribers will not receive multiple copies of duplicate addresses automatically.

Subscriber Groups

About This Feature
The Groups page lets you view, add, and edit subscriber categories. These categories are your different mailing groups. There is no limit on how many subscriber groups can be in an account. Subscribers must be in a group in order for you to send to them. A single subscriber can be in multiple groups at a time, and will only count toward the subscriber quota once. They will also only receive newsletters once when you send to multiple groups.

How to Use This Feature
Click “Subscribers” on the Main Menu. Select “Groups.” Use this feature to access, edit, create, and export subscriber groups.

[+] Exporting Groups

[+] Adding a Group

[+] Manage Your Groups

[+] Make Edits to Groups

Best Uses
Confirming subscribers in email groups is an email marketing best practice. The “double opt-in” ensures you only have subscribers that want to be part of your list.

Having multiple subscriber groups helps to better focus your email marketing efforts, sending relevant content to those who are the most suited to receive it.

You can download the results of clicks or opens from one campaign and create a new subscriber list by uploading the downloaded CSV file into a new or existing subscriber group.

Include options for frequency of sending and type of message on your subscriber sign up form. This avoids unsubscribes by empowering your readers to select what they want to receive.

Import Newsletters

About This Feature
The import features allows you to import newsletters from another account into your own. Importing a newsletter creates a copy of the newsletter in your account without disturbing the original copy.

How to Use This Feature

To import a copy of a newsletter that exists in another account into your own, select “Newsletters” in the main menu. Next, click on “Import.”
Type the username of the account you would like to import from in the "Username" field and click "Submit."
Select the newsletter you want to import from the drop-down box next to "Content" and click "Import".
The imported newsletter will appear under the menu "Newsletters" in the "Draft" column.

Note: some users choose to protect their content. In these cases, you will need their Instant Import Password.

Best Uses

Want to create a newsletter that can be modified and sent out by associates? Share your Instant Import Password and your job is done...after you create the newsletter, that is.
Sharing content with a friend? Simply import it as a ready-to-go newsletter.
ou can use this feature for A/B testing; uploading the newsletter to a different account to test the efficacy of some marketing component.
Have a new account or a new business venture? Import your newsletters to your new account to have a thorough archive.

Remove Subscribers

About This Feature
Subscribers can be removed from your email newsletter on both a permanent and a non-permanent basis. You can remove subscribers from one or all of your groups either by copying and pasting their email addresses into Quick Removal or by uploading a CSV file.

How to Use This Feature
To remove email marketing subscribers from your account click "Subscribers” in the main menu, then select “Remove.” The first step will be choosing your removal methods. This is very important. There are three different steps for removing subscribers from your account.

[+] Step one: select the type of removal

[+] Step two: Select the Subscriber group to remove from

[+] Step three: Remove addresses

Special Note: MyNewsletterBuilder (MNB) keeps a 30 day record of ALL deleted, unsubscribed, and otherwise permanently removed addresses.

View Newsletters

About This Feature
Here you can view all of your newsletters, sort them by sending status, and access information about each one. From this page you can also access other tools, such as building and importing newsletters.

How To Use This Feature

Under "Newsletters" in the main menu, click "View". You'll see each of your newsletters displayed with their current status:

[+] Newsletter Status

[+] Viewing Options

Best Uses
“View Newsletters” is a pretty handy section where you’ll be able to check on the status of email marketing newsletters you’re sending, determine whether they’ve sent or not, and make changes to newsletters that are still available for editing. You can also use this section to review your email marketing choices and strategies. For example, you might go through your past emails to compare subject links to open rates in the reports. Oh - and since it’s technology we’re working with here - be sure to note the “Autosaved” tab at the bottom - if your computer freezes in the middle of a masterpiece, check here before bemoaning your loss. (And next time, hit the save button anytime you like what you’ve got!)

Help Videos

Newsletters
Setting Up an Automatically Scheduled Series of Emails (Auto-Series)
Sharing Content Between Accounts - MNB Tutorial
Enabling Google Analytics for Your Newsletter
Sending Newsletters
Creating Predefined Content (Snippets)

Genie Editor (Creating a Newsletter)

The Genie Setup Process - MNB Tutorial

Genie Editor Basics - MNB Tutorial

Editing Color Themes and Backgrounds - MNB Tutorial

Banner Maker - MNB Tutorial

Adding Video and Audio - MNB Tutorial

Subscribers
Adding Subscribers to Your Account
Designing and Sending Subscription Confirmation Emails
Editing and Removing Subscribers from Your Account
Organizing Subscribers and Managing Subscriber Groups
Creating a Facebook Signup Form
Creating a Multi-step Signup Form
Creating a One-Step Signup Form

Reports
Understanding Newsletter Reports