Addressing the Global Agenda
Published 18 Jul 2014
And… we’re back on agendas. Today we’ll tackle the bigger topic of incorporating larger-scale agendas. Whatever is important to you, so long as it is appropriate for the ethos of your business, can be brought into the fold as an occasional focus to help shine a light on the world’s issues. Whether you focus on social justice, environmentalism, education or something else, the point is that you have a platform for communicating. That platform (aka your email newsletters) can be carefully leveraged to focus on the greater good. It can also be abused, but let’s pretend that you’re all going to stay on topic and be very well-behaved email marketers, ok?
BFF: Streamlined Dashboard
Published 11 Jul 2014
With BETA, we put our best foot forward! The new BETA Dashboard is slim, streamlined and mobile-ready. Read more about the new Dashboard, and what makes it better than ever before in the third edition of our BETA Feature Fridays series.
Promoting Your Own Agenda
Published 03 Jul 2014
Recently, we talked about the importance of promoting your subscribers’ agenda. Nothing we say today should come before the supreme importance of having your content be about your subscribers and not about yourself. However, there is room for your own agenda, if you remember to approach things correctly. Let’s talk about that…
BFF: Search Lists by Subscriber
Published 27 Jun 2014
BFF is back! This week, we dive into the excellent benefits of our new Search Lists by Subscriber tool. Read up to learn more about this great feature!
Promoting Your Subscribers’ Agenda
Published 20 Jun 2014
Is your marketing a you-first affair, or are you making your customer’s needs a priority? Ace marketer Mel details the best way to turn your agenda into your customer’s agenda.