Published 06 Jun 2014
Email and social media go well together, but they are no longer completely separate entities. The reality is social media like Facebook, Twitter, Pinterest and Instagram have forever changed the game. And, while email remains one of the top ways to contact an engaged audience and rouse them to action (actual action, not clicking a “like” button), it helps to use all those social tools in your efforts.
The Case for (and Against) Consistency, Part 2
Published 30 May 2014
Last week, our two marketing pros made their opening arguments in the case for (AJ) and against (Mel) consistency in email marketing. It was a knock-down, drag-out flurry of nonstop case-makers, but after one round, this (polite and respectful) war of words is just getting started. This week, we’re opening up the floor for some classic point/counterpoint.
The Case For Consistency
Published 23 May 2014
Is consistency always the most effective plan for consumer communication? There are a growing number of professionals who feel that an over-adherence to consistency may be counterproductive in the long-term – particularly in the world of email marketing.
With that in mind, we tapped two of our top in-house marketing experts to debate the merits consistency of when building email newsletters. Enter Mel and AJ. AJ will stand for the benefits of a consistent approach, while Mel will present the case for a more adaptable plan.
Published 20 May 2014
beta - need we say more. New look and feel. New features. New mobility. New MNB is the new black.
What’s the 411? Part 2 – RETURN OF THE MACK
Published 15 May 2014
We’re back with Part 2 of our look at getting critical information from your subscribers. Follow the link for another round of helpful hints surrounded by references to the smooth sounds of 1990s R&B.