Deep Roots Garden Center             Newsletter                          November 2017
Sale! Sale! Sale!
We have to make space for the Christmas trees
so we are having a
Clearance Sale
Starts Nov 10th 
All Sales final. No returns or refunds
Shop Early for Christmas Trees 2017
Best Christmas Trees
in the South Bay!
We at Deep Roots Garden Center are very happy to say that for Christmas 2017 we will be continuing the long standing tradition of selling “The Best Christmas Trees in the South Bay” from our 207 N. Sepulveda Blvd. Manhattan Beach location.  
This tradition started with Bob’s Nursery and, like Bob, Deep Roots’ owner Jon Bell is dedicated to providing the highest quality of trees possible.
We are rooted in the local community and we want to show our commitment to family traditions. The magical quality of Christmas starts with the tree and we are dedicated to providing the "Best Trees in the South Bay" this year and in the future. We CARE about our trees and are proud to offer our community our tree service. Our first shipment of trees will arrive on November 24th and will be ready for purchase on November 25th. IF YOU WANT TO BUY A LARGE TREE PLEASE ORDER THEM EARLY as they are in short supply and we may not be able to order any more once they run out.
A word from Deep Roots' Owner Jon Bell on this year's price increase
Due to widespread shortages among tree growers and higher shipping rates, there will be a modest price increase on trees over 6ft. Customers interested in trees larger than 10ft are urged to call ahead to reserve as they are in very limited supply this year. The shortage is mainly due to the recession of 2008, when growers drastically reduced the number of new trees being planted. That has now come to fruition with trees in the 7-8 and 8-9 foot sizes that have taken 8-9 years to grow.  5 years of extreme drought only exacerbated the problem by killing off thousands of additional trees and forcing many growers to close or switch to other crops.  Traditionally, when a farm runs short on a certain size they are able to supplement the order from a neighboring farm with comparable quality.  This year that is not happening, so we are seeing a major shortage of Nordman Fir, as well as shipments arriving later and with split loads.  We are bracing for more of a bumpy ride this year.  There is a natural ebb and flow to the market and this should hopefully right itself in a few years time, but for now we can expect prices to remain high and shortages to be the norm.  Our customers can expect the same outstanding quality they are used to at an average of 5-7% increase in price, which, given the quality of the product, is a very modest and fair increase.
Prices of trees, like everything else, have increased slightly every year.  This increase has either been absorbed by Deep Roots or passed along to the customer, but at such a small rate as to often times go unnoticed.  This year prices went up enough that we feel it is only fair to the customer to address this increase up front and honestly.  As a business we must pass along increases in our prices when absolutely necessary.   Our best sellers are the 7-8' and 8-9' Noble Fir, and they have gone up by between $10 and $16 respectively.  Considering these trees have been growing for between 8 and 9 years and represent the absolute finest quality available, the increase in price is expected and manageable. 
Large trees over 10' are in extremely short supply this year.  We took the liberty of ordering more than we ever have in the hopes that all will sell and we will not run out before all our regular customers have come in.  No additional trees are able to be ordered.  With the permanent closure of Cottone Tree Lot in Torrance this year (the only other supplier of premium large trees in the South Bay) our customer base has increased and will likely lead to selling out earlier than normal.  It is imperative to pre-order trees over 10'.
Why worry about the quality of your  Christmas tree?
A quality Christmas tree makes the difference between having a standard holiday and one that is truly special. Our trees last longer than other trees, therefore, they can be set up and decorated a week to ten days earlier than anyone else’s tree. 

Our trees look better, smell better and retain the gloss of a healthy tree much longer than standard trees. They drop fewer needles and are easier to remove without a lot of mess once the holidays are over.
Buying your Christmas tree from us means that you do not have to struggle through a commercial tree lot looking at sad, dried up trees whose branches have been imprisoned in plastic or string. Our trees are freshly cut and put in water the minute they arrive on our lot and their branches are free to hang or bounce or do whatever Christmas tree branches do. We water them daily and keep them moist and in an environment of high humidity. Our experienced team of tree lot workers and delivery guys come back year after year to work here and can be trusted to load your tree expertly and quickly. For a service fee our drivers will deliver and set up your tree wherever you wish and make sure that it is positioned correctly and securely.  
How to buy your tree: Please come in to Deep Roots to pick out your tree. We cannot do this for you over the phone. Upon arrival at Deep Roots tree lot our helpful crew will assist you in finding the perfect tree for your home. We will pull out every last tree for you to look at until you are satisfied.
We will honor the Old Christmas Tree Stand exchange program or sell you a new one that can be exchanged next year and in years to come*. We will then either load the tree onto your vehicle or deliver it to your home and set it up for you. Delivery fees start at $25 for Manhattan Beach, Hermosa Beach, El Segundo and North Redondo. We will make it possible for you to have a tree delivered and set up in your home without you ever having to touch it. We will save you the agony of domestic disputes and potential divorce. You and your spouse can look on and relax with a glass of eggnog while the hard work is done for you. With a Deep Roots tree you can look forward to a trouble-free start to the Holiday Season.
* (NOTE: Please do NOT return your stand immediately after Christmas. We will not accept stands for exchange until next Christmas Tree season.)
We buy our trees from wholesale Christmas tree brokers Bishop and Mathews based in Shasta Lake, California. In business for 80 years, this company has built relationships with the finest tree growers in the Pacific Northwest. Bob (a previous owner of our location) and Ron Bishop Sr. were close friends and Bob used to visit Ron at his property in Shasta Lake quite often. Many tree farms have been growing trees for Bishop and Mathews for over 40 years and supply Bishop and Mathews with their best trees. The trees are carefully tended both before and after harvest to ensure the highest quality and greatest longevity. For more information see their website: 
Our trees are grown on two farms,  Windy Acres, a true Mom and Pop tree farm in in North Plains,Oregon, and Kintigh Mountain Home Ranch in springfield, Oregon. Both are in a perfect location for growing trees and each tree is harvested by hand and then immediately loaded onto insulated trucks and shipped directly to our doorstep. They have a two day trip from Oregon and many years we have received them with snow still on them! (See photo above left). This year they will start arriving just after Thanksgiving and we will have a full selection of trees for purchase the Saturday after Thanksgiving.  
Holiday hours: 8 AM - 8 PM daily
as of November 25, 2016, RAIN OR SHINE
(until trees are gone...)
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Thanksgiving & Holiday Centerpieces
The Thanksgiving Feast is a time for all the family to unite around a table groaning with good things to eat and drink... You have brought out the best china and your crystal wine glasses and what better way of completing the scene than a stunning floral centerpiece?
Call our talented team of floral designers and we will custom create a beautiful and dramatic floral arrangement to your specifications.
Call 310.379.3634 today and place your order for Thanksgiving, Hanukah, and/or Christmas!

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Deep Roots Garden Center &
Floral Design Studio
Holiday hours:
8am - 8pm daily
as of Saturday November 25th

201-207 N. Sepulveda Blvd.
Manhattan Beach, CA 90266
Garden Center: 310-376-0567
Floral Design Studio: 310-379-3634
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Holiday Trees
We will have the classic family favorite Noble fir trees (photo above) from 2ft tall all the way to 13ft tall. Our selection of the light feathery Douglas firs (photo below) will be limited to 6-7ft. trees and 7-8ft trees. Similarly we will have a limited selection of Grand Fir trees and Turkish Fir trees. 

With their dark green color and shiny appearance, Grand Fir needles have a silvery-blue underside that reflects Christmas tree lights for a beautiful effect. The needles are arranged in a flat array on the twigs in a way that gives a very graceful appearance to the tree. It has a pleasant citrus-like evergreen aroma and is, by far, the most fragrant of Christmas trees. Crush just a few needles between your fingers to get a sample of that aroma.  They are manicured to be extremely symmetrical.
Turkish Firs (photo above) are similar to Nordmann Fir with a few exceptions. Turkish Fir needles radiate out more from the stem than Nordmann Fir, needles are 2 toned, with a dark, silvery green underside. Turkish Firs are growing in popularity, and have the best keep ability, along with the Nordmann Firs, than the other species.
   Turkish Fir needles are short, dark green, soft, waxy, and and radiate out from the stem. Its branches are strong, symmetrically arranged, making them good for holding heavier ornaments. The waxy cuticle gives the tree a shiny appearance, helps prevent it from drying, and restricts putting out a fragrance. This would be a better tree for someone with allergies. The Turkish Fir, along with the Nordmann Fir, is rapidly gaining in popularity, offers the best keep ability than the other species. Turkish Fir is a slower growing species than the others, which adds a greater expense to the grower, and usually results in a slightly higher net sales price.
The Nordman Firs (photo above) are deep green in color, have soft foliage and are known for their symmetry. They have an attractive natural sheen and the undersides of the needles are silver. More than anything else they resist needle drop and they have a natural even shape, perfect for hanging your treasured family decorations. At the top they have an upright finial for receiving your prized angel or star. Supply for this tree is far exceeding supply and numbers are VERY  limited this year. Please come in early if you want the best as they are in very short supply this year.
We offer a fire retarding service. This is required for trees that are going into a public space or a business.
Also available at Deep Roots will be a large selection of wreaths, garland, holly, Holiday greens, and garden related gift items.   
Collect your rain water...
We have been in a serious drought for some time now and it is imperative to collect as much rain water as possible. Now is the perfect time to buy one or more rain barrels to capture and store all that lovely free water.
Available in two colors, they are made of food grade plastic and cost $149.99
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Deep Roots Garden Center • 207 N. Sepulveda Blvd. • Manhattan Beach • CA • 90266
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