Health & Healing for a Balanced Life!
 Colon Cancer Awareness Month
Palm Valley Primary Care is a boutique concierge practice that offers a return to personal attention at an affordable price.  We integrate holistic and research-based therapies for an individualized approach that facilitates health and well-being for a balanced life. We treat patients 12 and up with a wide variety of conditions, including high blood pressure, diabetes, asthma, sinus infections, depression, anxiety, menopause symptoms, and weight concerns.  In a retreat-like office setting conducive to healing, we offer in-house medication dispensing and laboratory services, as well as convenient online scheduling. We are conveniently located in Mickler's Landing at the corner of A1A and Mickler Rd. Please visit our website for more information. 

Supplement Highlight: 
Puori 3 Heath Essentials
Puori 3 contains convenient daily packages of Omega 3 fatty acid capsules, Vitamin D, Magnesium, B6 and Zinc supplements. Each box contains 30 packages/one month's supply. The packets make it easy to take on the go or when traveling. 
Each of these supplements has been shown to provide many health benefits, including improving the efficiency of the circulatory and neurologic systems, fighting fatigue, and reducing certain types of cancer, including breast and colon. 
Denmark-based Puori applies "scientific rigor and high quality standards to deliver the most powerful, health-enhancing nutrients possible." 
This supplement and others are carried in our office for those who wish to purchase. We donate 5% of proceeds from the sale of our research-backed supplements to In the Pink a boutique for women suffering from breast cancer. 
20% off
First Visit
Mention this Newsletter and receive 20% off your initial consultation (new patients only).

Owner/Provider Dr. Jennifer Serotta is a breast cancer survivor and mother of three daughters. She founded Palm Valley Primary Care with a passion to improve clients' health, well-being, and quality of life. 
Screen for Life Campaign!

Besides March being known for St. Patrick’s Day and March Madness, it’s also the time when we focus on the 2nd highest cause of cancer deaths in the United States:  Colorectal Cancer. The Centers for Disease Control and Prevention (CDC) reports that based on the latest available statistics, about 140,000 people in the US are diagnosed with colorectal cancer each year, of which about a third of those diagnosed unfortunately lost their lives to it. 
Awareness and knowledge though are the tools we have to help prevent and/or diagnose colon cancer at an early stage. Tumors which are at the earlier stage are easier to treat, can be removed by less invasive means (colonoscopy or laparoscopy rather than major open abdomen/colon surgery), and possibly would not require chemotherapy treatment. All of this adds up to significantly improving our chances of survival, should we be diagnosed with colon cancer.
Colon cancer screening is our best defense against diagnosis of colon cancer at the late stages. There are now many different choices for screening, depending upon your medical and family history. Colonoscopy is the "cornerstone" of detecting colon polyps or masses that can be cancerous or pre-cancerous.
The CDC reported in 1997, only 41% of adults over 50 years of age had been screened for colon cancer. Cindy Gelb (picture above) is head of the CDC's Screen for Life: National Colorectal Cancer Action Campaign. Her mom was diagnosed in 1997 with stage 2 colon cancer, and fortunately just celebrated 20+ years as a survivor! Today about 66% of adults are being screened according to national clinical guidelines. Progress has been made, but until 100% of us are screened, it’s important to keep spreading the word to our family and friends to help prevent unnecessary colon cancer deaths.
Ways to Lower Your Risk for Colon Cancer

Research has demonstrated that lifestyle habits play an important role in maintaining health and preventing many types of cancer, including colon cancer.  Regular physical activity is associated with a decreased risk of colon cancer.  Exercise helps us maintain a healthy weight. On the other hand, extra weight and obesity are associated with an increased risk for colon cancer. In addition, eating plenty of healthy foods such as vegetables, whole grains and fruit, and limiting consumption of red meat and processed meats (such as hot dogs and some deli meats) helps reduce your risk for colon cancer.
Alcohol and tobacco use are known to affect our risk for colon cancer as well.  Excessive alcohol intake has been associated with multiple types of cancer, including mouth, throat, esophagus, larynx, liver, breast, and colorectal cancer. The exact mechanisms are unknown, but may involve increasing body weight, inflammation, and DNA damage. Tobacco use also is linked to colon cancer. Smokers carry a higher risk of developing and dying from colon cancer than non-smokers.
There have also been a number of clinical trials evaluating aspirin’s potential role in preventing colorectal cancer. A recent systematic review (Chubak et al., 2015) found that mortality from colorectal cancer was reduced by about 33% in patients with daily aspirin over the long term (20+ years). Studies, however, involving patients with prior benign polyps were not as conclusive and had shorter term follow-up (less than 5 years), but the overall results did reveal trends of decreased polyps with aspirin
aspirin therapy. Consideration of the potential benefits versus risks is recommended when contemplating adding aspirin therapy to your daily routine.     
The primary lifestyle choice we can all take is partaking in regular screenings!  For those of average risk, that means at age 50, we should get screened.  For those who have a family history of colon cancer or polyps, timing of first screening and intervals between screening should be discussed with your provider.
American Cancer Society, (ACS, 2018).
Centers for Disease Control and Prevention, (CDC, 2018).
Final Update Summary: Aspirin Use to Prevent Cardiovascular Disease and Colorectal Cancer: Preventive Medication. U.S. Preventive Services Task Force. April 2016. 

Rex D.K.Boland C.R.Dominitz J.A.Giardiello F.M.Johnson D.A.Kaltenbach T.Levin T.R., (...), Robertson D.J. (2017). Colorectal Cancer Screening: Recommendations for Physicians and Patients From the U.S. Multi-Society Task Force on Colorectal Cancer. Gastroenterology, 153 (1) , pp. 307-323. DOI:
Health and Healing for a Balanced Life
1106 A1A North, Suite 100A, Ponte Vedra Beach, FL 32082
t 904.222.6530 / f 904.222.6531
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Palm Valley Primary Care, Inc.  •  1106 A1A North, Suite 100A  •  Ponte Vedra Beach, FL 32082

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