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Billboards and Postcards and Radio, Oh My!
We appreciate all of our Participating Restaurants for contributing to HIV Prevention & Care in WNC. And we want every diner and potential diner to know that you are doing a great thing by giving back to our community. That's why, this year, we are drastically increasing our Dining Out For Life promotion. Be on the lookout (and listen-out) for our billboards, radio spots, and direct mail pieces over the next few weeks.
Drivers, bikers, and walkers throughout Asheville will see digital billboards that feature the new Dining Out For Life poster design (see above image). The billboards are strategically located at four main Asheville thoroughfares: Tunnel Road, Merrimon Avenue, Hendersonville Road, and Patton Avenue. If you're on a walk and happen to see one, snap a picture and post it on social media! Best not to do that while driving, however...
Beginning this Monday, March 25, dial in to the following radio stations to hear this promotion:
  • WQNQ Star 104.3 FM
  • WKSF Kiss Country 99.9 FM
  • WPEK ESPN Asheville 92.9 FM, 880 AM, 1400 AM
  • WWNC News Radio 570 AM
Thank you to iHeartMedia for generously donating $25,000 in free air time!
Also, be sure to check out Rewind 100.3 FM this Wednesday, March 27 at 8:52AM to hear WNCAP's own Michael Poandl discuss Dining Out For Life on air with Ken Ulmer from Breakfast with the 828. You can also stream the conversation online on March 27.
Finally, if you live or work in the 28801 zip code (downtown Asheville) keep your eyes peeled for the first ever Dining Out For Life direct mailing! The large and colorful double-sided postcard (see above images) should hit mailboxes the first week of April. Our direct mail campaign has two goals: first, to let people know about Dining Out For Life, and two, to recruit volunteer Ambassadors. If you receive one, take a picture and tell the world on social media. 
Your restaurant should be proud of its efforts to help people in our local community. The more you talk about Dining Out For Life on your social media pages, the more people will dine out on April 25. Be sure to like/follow WNCAP on Facebook, Twitter, and Instagram, tag @wncap in your posts, like our Dining Out For Life Facebook Event, and use the hashtags #DineOutEndHIV and #WNCDOFL.
Phone A Friend, Or Ten...
Will You Be The TOP DOFL Recruiter?
This year, the Ambassador who recruits the most DOFL volunteers will win a $50 gift certificate to the Grail Moviehouse in downtown Asheville. Will you be the 2019 Recruiter of the Year? 
We have found that when a current DOFL Ambassador can personally reach out to their friends, families, neighbors, and colleagues, the chances of recruiting even more Ambassadors increases dramatically.
That's why we are asking all of our current Ambassadors to make phone calls, send emails and text messages, and post on social media to persuade your network to volunteer for a great cause. Some sample text you could use is:
Hi, [Name]! Did you know that this year I'm participating as a volunteer Ambassador for Dining Out For Life? It's a fundraiser for WNCAP where I get to throw a party at my favorite restaurant for all my friends. My job as Ambassador is to fill my restaurant with as many people as I can invite. Then, I talk with diners and invite them to join a raffle contest where they can also donate to HIV Prevention and Care. It's a great way to educate the community and reduce stigma surrounding HIV/AIDS. It's also a really fun and unique way of giving back to the community. Do you think you'd be interested? Check out the list of available restaurants here: If you think you might like to have fun and give back, reach out to Chris at or call (828) 252-7489 ext. 315. Thanks!
This year, the Ambassador who recruits the most DOFL volunteers will win a $50 gift certificate to the Grail Moviehouse in downtown Asheville. Will you be the 2019 Recruiter of the Year? 
Eyes on The Prizes
2019 Raffle Prizes Promise Sun, Cinema, and Spending Money
The Dining Out For Life raffle is a critical piece of the event because it engages diners in a conversation about HIV Prevention and Care. It also gives them an opportunity to donate more to WNCAP than they already are simply by dining out. Naturally, the best part of a raffle is the prizes! We've got three great raffle prizes this year:
Charleston Getaway for Two
Fine Arts Theatre
WIN a year of free movie passes at Asheville's favorite theatre - The Fine Arts Theatre.
  • Two tickets each month for a full year, plus popcorn and refreshments for two.
$500 Cash Card
WIN a $500 cash card compliments of Mosaic Community Lifestyle Reality, a local boutique Asheville realty company.
Thank you to Mosaic RealtyThe Fine Arts Theatre, and Ryan White Wellness Center/Roper St. Francis Healthcare for generously sponsoring our 2019 DOFL Raffle Prizes. Good luck!
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Western North Carolina AIDS Project  |  554 Fairview Rd.  |  Asheville, NC 28803
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