Fair trade has become a highly organized social movement and market-based approach that was, in its conception, a framework to help small farmers and producers of coffee, fruits, and durable goods in developing countries, and promote sustainability.

Just like the name would suggest, fair-trade is supposed to provide a "fair price" as well as social and environmental justice for farmers and craftsmen in areas related to the production of a wide variety of goods. Fair-trade products are bought by corporations and wholesalers from developing-country producers and in turn are sold in the markets of developed countries.

For most consumers, a fair-trade label means that the products they are buying have been purchased at a fair price and are environmentally friendly. However, in some cases this is not what is happening.

Despite all the good intentions of consumers who have chosen to live up to their social convictions, they really have no idea what percentage of their money makes it to the people they hope to help. Critics of these fair-trade organizations have found out that too many fair trade dollars wind up in the pockets of certification organizations, wholesalers, retailers, middlemen, and in some cases the nonprofit organizations who are supposed to be helping these producers.

Coffee is one of the best examples of the imbalance of prices paid to the farmer and the eventual cost to the consumer. For example, a coffee farmer in Honduras sells a pound of coffee for $1.26, just slightly higher than the commodity rate of $1.10. The consumer pays a premium price of anywhere from $6 to $10 per pound. Critics of these fair-trade realities question the disparity. They also question the criteria governing certification of fair-trade producers.

The Fair-Trade Labeling Organization, just one of many, defines producer eligibility for labeling as: "…family farm that is a part of a large democratic cooperative. Farms cannot be “structurally dependent on hired labor,” which means that hiring even one laborer year-round makes a farm ineligible for certification. Even more controversial is the cooperative requirement. Rather than deal with individual farms, the FLO exclusively certifies large cooperatives composed of hundreds of small land-owning farmers, each with a single vote on how to best spend the Fair Trade profits.

Despite the veil of corruption and unfairness, there are communities and individuals that have, and will continue, to build upon the core principles of fair-trade. It is the responsibility of the consumer to make wise choices and, when possible, work toward a fairer, fair-trade.

Going green has come to mean everything from buying compact florescent lights to installing a solar array on your roof. Each brings its own set of benefits and unique price range. A perfect time to begin your transition to “green” is when home repairs and remodeling are needed. And you don’t even have to spend a lot of money to transition from products that are unsustainable and damaging to the environment to those that have been made from recycled and/or are produced with proven sustainable methods. But to choose your products, you will have to do your homework. Identify your project, create a list of items needed, and then research an ever-growing list of green alternatives. Review the choices for a wide variety of recycled and environmentally friendly products from local and chain building suppliers. This research can most likely be done on the websites of these stores, which will save you time and gas in the process.

Repair or Update Your Porch or Deck – Look for a ‘green’ label on your lumber. The Forest Stewardship Council approves wood products that are taken from a healthy forest by identifying them with a green logo with their initials, FSC, and a half-check/half-tree symbol. If you want a more worry-free deck or porch, you will want to choose wood that has been treated to resist insects and rot with a copper formula, ACQ, and not arsenic or chromium.

New Floors – There are several choices for new and durable floor coverings. Bamboo, cork, and what is called ‘true linoleum' is three. Bamboo grows profusely across the world and therefore is considered a viable renewable resource. Cork flooring is a byproduct of the wine industry – made from the wasted cork after wine corks are punched out. Both bamboo and cork are durable, reduce noise, and are easy to maintain. True linoleum is made from wood and cork "flour", limestone dust, rosin (from pine trees), and colorants all mixed with linseed oil (from flax seeds) and baked onto a jute backing. An acrylic sealant is added as a topcoat. Presumably, when it's time to remodel, true linoleum can be shredded and turned into compost.

New Countertop for a Green Kitchen – Changing your countertop might not seem like a significant move from conventional to green, but if you are considering a new one then you should consider Paper Stone. Its name says it all because it is a countertop created from recycled paper fibers and resin, but is durable and heat resistant. It looks and performs like stone but doesn’t require land-damaging quarrying.

Greening Your Bathroom – A simple change of water fixtures in your bathroom can help to conserve water use. Most households consume 75% of their yearly water intake in the bathroom with showers, toilets, and sink. Simple steps don’t even involve new fixtures, like turning off the water while shaving or brushing your teeth. However, if you really want to reduce water waste, replace worn shower heads with a low-flow or adjustable water head and replace old toilets with full/half flush systems.

How many of us are dedicated recyclers at home – but think nothing of tossing a plastic water bottle or aluminum soda can in the trash can during a day at the park or pool? How many of us walk proudly displaying our organic cotton t-shirts with slogans like “Save the Rainforest” or “Love Our Mother” as we eat our lunch from a Styrofoam container?

Media campaigns produced by any number of environmental groups, and now mainstream news shows, have brought awareness of widespread pollution in our oceans and inland waterways from plastics and other recyclable materials we use and discard. Millions of tons of this debris are now circulating out in the ocean being ingested by fish and ocean mammals and causing more disease and death – exacerbating the pressure on these animals from global climate change.

It is fairly evident that recycling away from home is less convenient – but should we take a “time out” from recycling and making good choices when it is more difficult to do so?

There are ways in which to avoid these decisions: carrying water or other beverages in bottles from home, taking your cans and bottles home to recycle, choosing to eat in rather than carrying out from restaurants, and taking dishes and cutlery from home when attending picnics and potluck dinners. These simple steps will help you reduce your carbon footprint and eliminate a few more pounds of trash in our landfills and oceans.
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Quick Tips

Decline a receipt when using your ATM or buying gas at a pay at the pump station. You will save paper and clutter!


When you find that towels, pillows, jackets, and blankets are too tattered or stained to use or donate for resale, give them to your local animal shelter. They are always in need of new bedding and towels for drying animals after their baths.

Defrost food in your refrigerator instead of on a counter or in the microwave. Takes a bit of pre-planning but the upside is that it helps keep the temperature down in the fresh food compartment and saves energy!

Get informed about environmental issues so that you can make the best eco-friendly decisions for yourself and your family.

Get involved in the environmental issues that affect your community. Take action to establish sound practices in your city, town, or county.

Use natural cleaning products made from plant-based, biodegradable ingredients like corn, coconut, and lemon.


Use Services like www.buymytronics.com, www.myboneyard.com, and www.greenphone.com that will recycle or refurbish your electronics, which keeps them out of landfills – and pay you in the process.



JBA Network • 311 Montford Ave • Asheville • NC • 28801

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