You know Jack LaLanne, the fitness guru from the 50s and 60s, who went on to accomplish incredible feats like pulling 70 boats with his teeth at the age of 70? Jack was ahead of his time with fitness, no doubt. Strangely though, a lot of what he taught the world can be applied to email marketing. Here are 3 Jack-facts that can improve your email marketing.
You Can’t Turn Fat into Muscle
Once that fat is there you can lose it or keep it, but keeping it is not doing you any good. Same goes for all those un-engaged email subscribers. You can’t turn them into the lean, reading muscle that you wish them to be. Your best bet is to burn the fat.
You Get What You Give
Whatever you put into your email efforts is what you can expect to get from it. If you’re sending the occasional email once or twice a month and putting generic content and blatant sales jargon into the newsletter, you are going to get one or two responses and once people disengage - well, see #1.
On the other hand, if you spend some time crafting the kind of content people want to read and are diligent with maintaining your subscriber list and sending consistently, you’re likely to get some great return on all that sweat.
What You Eat is as Important as How Much You Eat and How Often
Go ahead, eat 2000 calories of pure table sugar in one sitting and see how well you do for the rest of the day. Okay, that’s not very reasonable, so try eating pop tarts for breakfast, cheese pizza for lunch, and fried chicken for dinner, but only 2000 calories worth. You will be ravenous by the end of the day, I promise you.
Replace the empty sweet talk with some real “meat” in your content. Make it filling but easy to digest. Feed them at a regular interval, not too much; but not too little either. And like that gigantic bowl of sugar once a day, don’t throw too much content at your readers at one time; break it up into reasonable portions sent at a good interval. Once a month might not be enough to keep your audience coming back for more. Make the meal more savory and allow them to make the choice on how often they want to eat your words… er… you know what I mean.