Evaluating Campaign Efficacy: Think Globally
Published 08 Sep 2014
How do you measure success? Evaluating the impact of an email marketing campaign can be tricky, particularly when it comes to those that run for months or years. In part one of this series, we’re taking a look at how you can organize and track data to better measure the effect of each marketing decision you make.
Do Not Make me Call the FCC- A Tale of CAN-SPAM Compliance
Published 29 Aug 2014
I’d like to talk about the CAN-SPAM act for a bit. First, however, let me tell you why I’ve recently read the FCC’s updated version in all its glory. A recent encounter with compliance issues had me all riled up when they violated several of the precepts of anti-spam laws (and yes, I did threaten to call the FCC). Even though the situation resolved itself nicely, it did get me to thinking though: this is a legit company doing business online. And, if they are so very out of touch with what’s happening that this could occur, who else is out there in the dark? And so, it’s time. It’s time to rehash the glorious conversation of spam and the laws against it.
I Cannot Quit You
Published 22 Aug 2014
How soon is too soon when it comes to giving up on inactive subscribers? In our “I Can’t Quit You” blog, we take a look at how to identify truly inactive subscribers, and how to target them with win-back email campaigns.
Published 14 Aug 2014
Market segmentation is a handy technique that allows you to speak more directly to your audience by dividing them into groups based on interest or demographics. An alternative title for this blog might be “Avoiding Multiple Calls to Action” because that’s what I want to talk about today. When you send out an email newsletter with numerous divergent subject matters, you are dividing the attention of the reader and muddling the point of your missive.
Marketing - The Way of the Warrior
Published 01 Aug 2014
What do ninjas, samurai, and MMA fighters have in common with email marketing? Everything, if you’ll join us on a metaphorical adventure into this blog post about different marketing styles and their respective strengths.