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A
Above-the-fold
Acceptable Spam Report Rate
Application Program Interface (API)
Auto-Series
Autoresponder
B
Banner
Blacklist / Blocking
Bounces
Bulk Email
C
Call to Action (CTA)
CAN-SPAM Act
Clicks / Click Through Rate (CTR)
Comma Separated Value File (CSV)
Complaint
Content Header
Conversion Rate
Cost per Acquisition (CPA) / Cost per Action
Cost per Thousand / Cost per Mille (CPM)
D
Dedicated Server
Deliverability / Acceptance Rate
Double Opt-In
E
Email Client
Email Filters
Email List
Email Marketing Campaign
Email Marketing Software
Email Newsletter
Email Newsletter Template
Email Service Provider (ESP)
Engagement
Enterprise Account
F
False Positive
Footer
Forwards
From / Sender Line
G
Gateways
H
Hard Bounce
Honey Pot / Spam Trap
HTML Email
L
Landing Page
List Hygiene / Bounce Management
O
Online / Internet Marketing
Open Rate
Opt-out / Unsubscribe
P
Permission-Based / Opt-in Email
Phishing / Email Harvesting
Privacy Policy
R
Recipients
Rental / Acquisition List
Reputation
Return on Investment (ROI)
RSS Feed
S
Segmentation / Targeting
Sending / Holding Queue
Sign-up Newsletter
Single Opt-in
Snippets
Soft Bounce
Spam / Unsolicited Commercial Email (UCE)
Spam Trap
Spoofing
Subject Line
Subscribe / Subscriber
Subscribed
Suppression / Opt-out List
T
Terms of Use Policy (TOS) / Acceptable Use Policy (AUP)
Tokens / Mail Merge Personalization
U
Unsubscribed
V
Viral Marketing
W
Whitelist
WYSIWYG / Genie Editor
Forwards
Emails that your
recipients
have sent to another person.