Above-the-fold

The top part of an email newsletter or web page that is visible without scrolling down. The most important call to action (CTA) or marketing message should be placed above-the-fold making it easy for readers to see and click. If you have a subscribe button or link, you should also place this above-the-fold. MyNewsletterBuilder (MNB) provides customizable newsletter content headers and banner space that is automatically sized to fit above-the-fold in most email clients.