The top part of an email newsletter or web page that is visible without scrolling down. The most important call to action (CTA) or marketing message should be placed above-the-fold making it easy for readers to see and click. If you have a subscribe button or link, you should also place this above-the-fold. MyNewsletterBuilder (MNB) provides customizable newsletter content headers and banner space that is automatically sized to fit above-the-fold in most email clients.