Conversion Rate

The percentage of recipients who respond to your call-to-action (CTA) in a given e-mail marketing campaign and is the final measure of a email campaign's success. The conversion rate is calculated as the number of goal achievements divided by the number of total views an email receives. The conversion rate can relate to sales, return on investment (ROI), downloads, subscriptions, phone calls, and more. MyNewsletterBuilder (MNB) provides conversion rate statistics for click-through (CTR) links only.