Open Rate

The percentage rate of delivered emails that are confirmed as having been opened and read by the recipient. For example, if the email was sent to 1,200 people, with only 1000 confirmed as delivered and 275 recipients opening it, then the open rate would be 27.5%. MyNewsletterBuilder (MNB) provides tracking statistics for your tracks open rates by verifying that an invisible image in the message was displayed by the e-mail recipient. MNB also provides tracking for your open and click through rates.