Forward to a Friend
About this Feature The Forward tool in every MyNewsletterBuilder account allows the user to create a default message that will appear anytime a subscriber clicks the “Forward to a Friend” link on any email newsletter sent from the user’s account.
How to Use this Feature From the top menu in your MyNewsletterBuilder account, hover over “Tools” and click “Forwards” from the drop down menu. This will take you directly to the Forward to a Friend page. You can create your “forward to a friend” page, preview your work, or restore defaults.[+] Create Forward to a Friend Page [+] Preview [+] Restore Defaults
Best Uses Customizing your Forward to a Friend page allows you another opportunity to reach new subscribers and clients. When crafting the messages for your Forward to a Friend page, always welcome the new reader to your business and your campaigns. Thank them for their interest, and consider adding your email address as a forum for any questions or concerns they may have regarding your business.
About this Feature
The Branding tool allows you to customize tools that your subscribers use, such as the sign-up form and your surveys. This allows you to maintain your branding while still using the sleek stylings of MNB.
How to Use This Feature To get to branding, hover over “Tools” in the main menu and select “Branding”. To customize, you can move through each section to create the look that best represents your brand.[+] Add Graphics [+] Change Theme [+] Customize Your Color Scheme
Best Uses Branding is essential anywhere on the internet. Conventional marketing wisdom tells us that a person will recognize your brand after 7 impressions. Your subscriber forms should at least contain the basics of your brand: logo and color scheme. Using different colors not associated with your brand may confuse and deter potential subscribers.
About This Feature
The Auto-Responder utility allows users to create a custom newsletter that will be automatically issued as a response to any reply to an email newsletter issued from the user’s account. Once the user has created and activated an Auto-Responder it will be sent in reply to any response received from any email newsletter they have sent, and is active for all subscriber categories.
How to Use This Feature
From your MyNewsletterBuilder dashboard, mouse over the Tools tab in the top menu. In the drop down menu, select Auto-Responders. You will be taken to the Auto-Responders management page where you’ll find a list of all the Auto-Responders you have saved, with indicators as to which are Active and Inactive, as well as the option to preview or delete each.
The Auto-Responder tool is an excellent way to let your subscribers know that you have received their reply, and will be addressing it shortly. If you have a high-volume of newsletter replies, the Auto-Responder tool will allow you to connect with your subscribers in a timely fashion so they know that you are available and interested in their communication.
When creating your Auto-Responder, try to draft a message that is brief, but cordial, and lets the subscriber know that you’ll be getting back to them as soon as possible. Always thank the subscriber for their interest in your business.
Finally, don’t miss this opportunity to create more website traffic. Include a link to your website below your response, or even consider creating a special “Thank You” offer for any subscriber that issues a reply to your email newsletters. They will appreciate the benefits, and recognize your interest in their needs as a customer.