Create Facebook Subscriber Form
About This Feature Imagine fans coming to your Facebook page, clicking like, and signing up for your email marketing campaigns right from the comfort of their own Facebook. Our Facebook App makes it possible o add a subscriber sign-up form to your Facebook page and gather new contacts through your social media channels. This is a great way to keep people interested and engaged while taking advantage of social integration, a nutritious part of any marketing plan.
How it Works Navigating through your MNB account, you can build the sign-up form and install it to Facebook. It’s really simple. You can also customize some of the display options on Facebook. We will even share how to make your App visible when you’re wondering where that darned thing went.[+] Add Subscriber Sign-up Form to Your Facebook Fan Page
In your MNB account, select “Subscribers” from the main menu and click on “Sign-up Builder.” Follow the steps to create the sign-up form you want to use for your Facebook page. Next, click the link that says “Facebook Page Tab Application.” A window will pop-up and ask you to select your business page. Select the page and click “Add Page Tab”.
Next, navigate to your Facebook page. The sign-up form tab should appear on your Facebook page among your other applications, such as Photos and Videos. You can move any of the tabs, and you can link to the tab in any posts or messages. Fans will see it too, click on it, and be taken to your email marketing sign-up form.
Please note that this feature only works with Facebook pages, not personal profile accounts.[+] Customize the MNB Facebook App
To change the default icon and name for your Facebook sign-up form:
- First, make sure you are using Facebook as the page where the app is installed
- Enable pop-ups from Facebook
- Locate your application section and click on the small down arrow to the right of the applications. This allows you to configure installed apps/pages >
- Hover over the MNB Facebook App on your Facebook page and click the pencil that appears in the top right. This is the “Edit” icon
- 5. Click “Edit Settings” from the drop down menu that appears. The window that appears provides space for you to specify a custom tab image and a custom tab name.
- 6. To change the image, click on “Change” next to “Custom Tab Image.” To change the name, enter your new name in the “Custom Tab Name” field and click “Save”.
- 7. On the next tab or window that opens, you will see the current image. Hover over it and select “Edit”. You will then be able to upload a picture that meets Facebook’s specifications.
If your MNB app is buried in an avalanche of Facebook apps, you may want to move it to a more prominent location. Now you’re ripping your hair out wondering how to do that because face it, it’s not drag and drop… and we can’t figure out why. Never fear, we’ve cracked the code and have the easy steps to move the app:
- Make sure you are using Facebook as the page admin
- Click the drop-down arrow to the right of the application tabs to view more apps
- Hover over the MNB app and select the pencil icon that appears in the top right. This is “Edit”
- Locate the app that is in the position you want to put the MNB App and select "Swap position with (that app)"
Best Uses The MNB Sign-up app is best used for getting your social media followers over to your email, a place where you can cultivate more loyalty with riveting content and giveaways. We recommend calling attention to your sign-up form about once a week, linking to it in your Facebook feed or instructing people to find it (in which case, please find and move the app to an easy-to-find spot). Additionally, you can link to the app from other social networks to increase traffic to both your Facebook page and your email list. Double win.
Move Newsletters Between Accounts
About This Feature
The import features allows you to import newsletters from another account into your own. Importing a newsletter creates a copy of the newsletter in your account without disturbing the original copy.
How to Use This Feature To allow others to import your newsletter, you will need to give them the username and, if applicable, your sharing password. This password is not the same as your account password used to log in. To set the sharing password:
- In the main menu, navigate to “Account” and select “Settings” from the drop down menu
- On the left side menu, select “Content Editor”
- Under Step 3, “Content Sharing”, input the password you want to use in the “Authorization Code” field. This password should be different than your MNB user password
- Navigate to “Newsletters” in the main menu and select “Import” from the drop-down menu
- On the import page, type the username for the account you are importing from in the "Username" field and click "Submit”
- Select the newsletter you want to import from the drop-down box next to "Content" and click "Import"
- If the owner of the content has programmed a password for imports, you will need to obtain that password as well, and enter it in the “Authorization Code” field
- The imported newsletter will appear in your account, in your newsletter drafts
- Want to create a newsletter that can be modified and sent out by associates? Share your import password and your job is done...after you create the newsletter, that is
- Sharing content with a friend? Simply import it as a ready-to-go newsletter
- You can use this feature for A/B testing; uploading the newsletter to a different account to test the efficacy of some marketing component
- Have a new account or a new business venture? Import your newsletters to your new account to have a thorough archive
How to Avoid Spam Filters
Watch this video on how best to avoid spam filters and get inbox placement; this does a fantastic job at answering the question, "Why are my emails landing in the spam folder?"
Send a Newsletter
About This Feature Once an email newsletter is created, proof-read, polished, and ready to be sent there are a few more boxes to check before you are all done. This feature walks you through scheduling your newsletter and selecting the recipients.
How to Use This Feature To send a newsletter that you saved as a draft, go to “Newsletters,” in the main menu and select “View.” Next to the newsletter you want to send, click “Send.” This will take you to the Newsletter Scheduler page, where you will set up your newsletter to before hitting the final “send” button to turn your newsletter loose on the world. Keep in mind, your email may go into a sending queue when our servers are busy.[+] Step One: Pick and Schedule
- Newsletter. This shows the title of your newsletter. Double check that you’re sending the right one!
- Method. Choose between Manual and Smart Send.
- Scheduled. Choose the day or day and time you want your newsletter to send.
- Send only to confirmed subscribers. Your newsletter will only be send to subscribers that are confirmed via opt-in.
- Send this newsletter to Facebook. Checking this box automatically posts your newsletter to Facebook shortly after it is sent. Please make sure your pop-up blocker is set to allow pop-ups.
Best Uses In order for an email marketing newsletter to be effective, it has to actually arrive. That all starts when you click the send button. For email marketing best practices, its recommended that you only send emails to those who have opted-in to receive communications from you. If you have a social media presence, posting to Facebook is a great way to take advantage of a potentially new audience.
Smart Send vs. Manual Send
About This Feature Once your email newsletter is ready to go it’s time to select your sending options. You have two: Smart Send and Manual Send. With Smart Send, you select the day you want to send and MNB sends the newsletter as soon as possible on that date. Manual send enables you to select the date and the specific time that your newsletter will send. Please be aware that while we cannot guarantee sending times, we are confident that our sending system will normally be lightning fast, and delays will happen much less frequently with our system than most similar email platforms. It may happen at some point (as with any email sending service), and rest assured that when it does, we are adding more coal to the fire.
How to Use This Feature To access your sending options, hover over “Newsletters” in the main menu and select “View.” In your list of newsletters, click “Send” next to the newsletter you wish to schedule. Once you are on the sending page, click on the drop down menu for “Method” under “Step 1: Scheduling Options” and choose either Smart Send or Manual Send.[+] Smart Send
Manual Send is intended to be used with advanced planning. Please plan 24 hours in advance so that MNB can be sure to send your newsletter on time. Manual send allows you to schedule a set date and time for our system to send your newsletter for advanced planning. While you can schedule as soon as 15 minutes from the current time, we recommend using manual send to schedule newsletters at least 24 hours in advance for optimal sending. Newsletters scheduled in advance will typically receive priority over on-demand newsletters.
Due to technical factors sometimes beyond our control, we do not guarantee send times. The accepted industry standard for on-demand sending is a four hour window. If your newsletter needs to go out sooner than 24 hours, Smart Send is the better option.
Best Uses To get your newsletters out quickly, same-day Smart Send is your best option. This enables MNB to fit your newsletter into the sending queue as soon as possible. Smart Send usually sends shortly after midnight for newsletters scheduled a day or more in advance, so you do not need to schedule a time for those wee hour deliveries. There is some research indicating that arrival time matters in some email marketing campaigns. For those who like to send their newsletters at certain times of day, Manual Send is a great way to ensure that your newsletters arrive with optimum timing.
Removing Inactive Subscribers from the Past 6 Months
About This Feature Just as you can create a list of all the subscribers who have opened your newsletters, you can also create a list of all the subscribers who have not opened your newsletters. This is an effective tool for locating and removing inactive subscribers from your list. To successfully complete this process, you’ll need to know where files download to on your computer and should plan on renaming file downloads.
How to Use This Feature In order to create a list of subscribers who have not opened a newsletter in the past 6 months, you will first need to create a list of those who did open your newsletter. You can then use this list to create a new list, based off of your full subscriber list, which will consist only of inactive subscribers.[+] Create a List of Subscribers Who Opened in the Last 6 Months
- Go to “Subscribers” in the main menu and select “Groups”
- Create a new group using the name “temporary” (or similar)
- Now click “Reports” in the main menu. On the reports page, click on the number of opens for your most recent email
- On the following page, click “Copy Subscribers” in the left menu.
- On the next page, check the box next to your new group (“temporary”) and click “Copy”
- Repeat this process for each newsletter sent in the last 6 months
Once you complete this process, your “temporary” group will contain all the subscribers who did open in the past 6 months. Compare that to your full list of active subscribers in order to get the list of subscribers who didn’t open.
[+] Create a List of All Subscribers
- Go to “Subscribers, Groups” again in the main menu
- Create a new subscriber group called “full list” (or similar) for your full subscriber list
- Navigate to “Subscribers” in the main menu and click “Export Active” in the left menu - this downloads a “Subscriber_Report.csv” file of all subscribers in your account
- Rename the file “FullList.csv” so you do not confuse it with other reports
- Click on “Subscribers” in the main menu and select “Add”
- On the “Add Subscribers” page, select the “full list” subscriber group
- Under “Upload Detailed File,” browse to locate “FullList.csv” and then click “Upload”
Once you’ve completed this process, your “full list” group will contain all of your subscribers, including any subscribers you may have removed in the last 30 days. This will not include any former subscribers who opted to unsubscribe from your newsletters.
[+] Create “Did Not Open in Past 6 Months” list
Now your “full list” group contains everyone in your account, and the “temporary” list contains everyone who did open your emails over the past 6 months. To get a list of non-responsive email addresses, we will remove the “temporary” list from the “full list” group.
To do this, first you will need to export the temporary list:
- Go to "Subscribers" in the main menu and click the “temporary” group
- On the next page, click “Export All.” “'subscriber_report.csv” will download - rename the file “Temporary.csv” so as not to confuse it with other subscriber reports
- Next, hover over “Subscribers” in the main menu and select “Remove.” Check the box next to your “full list” group
- Upload the file “Temporary.csv”
To check the status of the removal, hover over “Reports” in the main menu and select “Activity.” You will need to refresh the page to see status updates. Please note that csv files can take some time to process; thank you for your patience.
Once the removal has completed, click “Subscribers” in the main menu. Click on the “edit group” icon next to the “full list” group and rename the group “did not open in past 6 months.” To completely remove these subscribers (recommended):
- Click “Subscribers” in the main menu and click on the “did not open in past 6 months” group
- On the next page, select “Export All” to download “subscriber_report.csv”
- Rename the file “RemovalList.csv” so you don’t confuse it with other lists
- Click on “Remove” in the sub-menu
- In step one, click on “Delete Permanently (Unsubscribe)”
- In step three, browse for the file “RemovalList.csv” and upload the file
- Click remove and allow time for processing
To check the status of the removal, navigate to “Reports, Activity” from the main menu. This will give you the status of your request. Large lists may take some time to process, thank you for your patience.
Best Uses We normally suggest going back 6 months if you are looking to lower the size of your email list and remove subscribers that aren't quite as likely to open in the future. The general rule of thumb is that most subscribers who have not opened in 6 months are not likely to ever open again. You can go back more or less if you choose.
Getting Open Reports for the Last 3 Months
About This Feature You can view the number of opens for each newsletter you sent by navigating to “Reports”. If you wish to create a list of all opens for the last three months, the following instructions will guide you in this process.
How to Use this Feature To create a list of subscribers who have opened an email at least once in the past three months, you will first make a new group, copy the list of subscribers who opened a newsletter, and then copy that report into your new group.[+] How to make a list of opens for the last 3 months
- Click on “Subscribers” in the main menu and select “Groups.” Enter a new group name, such as “temporary”
- Go to “Reports” and click on the number of opens for your most recent send
- Click on “Copy Subscribers” in the left column. This will open a new page where you will check the box next to your new group and click “Copy”
- Repeat this process for each newsletter sent in the last three months
- Return to the Subscriber Groups page to view the details of your new group
- Use this group to create a new subscriber group or compare against your subscriber list
Best Uses Looking at your open report will give you a good idea of who is actually opening and reading your newsletter. This may inform future email marketing decisions, such as segmenting your efforts based on the degree of interaction you are seeing from your subscribers.
Note that you can use this process to check opens for any amount of time or for particular types of newsletters. For example, you could look at all of the opens for your sales newsletters and compare that to the open list for informational newsletters, etc.
Moving Subscribers Between Accounts
About This Feature MNB allows users to integrate and move subscribers between accounts in several ways. In addition to transferring active subscribers, you probably want to consider using the same opt-out/suppression list from the original account. This tutorial will show you how to do both.
How to Use This Feature[+] Export lists
Best Uses Maintaining good list hygiene is really important - and let us just say - sending to unsubscribed parties is a terrible way to break in a new account! Not to mention, it makes quite the mess to clean up. By importing a suppression list you can be sure that you are only sending to interested parties.