Bulk Email
Bulk email is when one email is sent to multiple recipients, typically by the hundreds to millions at a time. Bulk emailing is generally used by companies to direct market services and goods to consumers. Bulk email is most popular for business uses, although individuals use it too. Many businesses leverage the power of email to send promotions to their customers. Individuals often use it to stay in touch via special-interest discussion groups. Bulk email also has a dark side (called SPAM), as some unscrupulous companies use it to inappropriately bombard people with unwanted sales pitches. It is even used by scammers to draw people into fraudulent transactions. MyNewsletterBuilder (MNB) has built in filters and a strict terms of use policy to prevent bulk email abuse in accordance with the CAN-SPAM Act.
- Above-the-fold
- Application Program Interface (API)
- Auto Send / Event Triggered Email
- Autoresponder
- Blacklist / Blocking
- Bulk Email
- Call to Action (CTA)
- CAN-SPAM Act
- Click-through Tracking / Click-through Rate (CTR)
- Comma Separated Value File (CSV)
- Content Header
- Conversion Rate
- Cost per Acquisition (CPA) / Cost per Action
- Cost per Thousand (CPM)
- Dedicated Server
- Email Filters
- Email List
- Email Marketing Campaign
- Email Marketing Software
- Email Newsletter
- Email Newsletter Template
- Email Service Provider (ESP) / Email Marketing Software
- False Positive
- From / Sender Line
- Hard Bounce / Soft Bounce
- HTML Email
- List Hygiene / Bounce Management
- Online / Internet Marketing
- Open Rate
- Opt-out / Unsubscribe
- Permission-Based / Opt-in Email
- Phishing / Email Harvesting
- Privacy Policy
- Rental / Acquisition List
- Segmentation / Targeting
- Sending / Holding Queue
- Spam / Unsolicited Commercial Email (UCE)
- Spoofing
- Subject Line
- Suppression / Opt-out List
- Terms of Use Policy (TOS) / Acceptable Use Policy (AUP)
- Tokens / Mail Merge Personalization
- Viral Marketing
- Whitelist
- WYSIWYG / Genie Editor


