Glossary
Terms in our glossary:
- Above-the-fold
- Acceptable Spam Report Rate
- Application Program Interface (API)
- Auto-Series
- Autoresponder
- Banner
- Blacklist / Blocking
- Bounces
- Bulk Email
- Call to Action (CTA)
- CAN-SPAM Act
- Clicks / Click Through Rate (CTR)
- Comma Separated Value File (CSV)
- Complaint
- Content Header
- Conversion Rate
- Cost per Acquisition (CPA) / Cost per Action
- Cost per Thousand / Cost per Mille (CPM)
- Dedicated Server
- Deliverability / Acceptance Rate
- Double Opt-In
- Email Client
- Email Filters
- Email List
- Email Marketing Campaign
- Email Marketing Software
- Email Newsletter
- Email Newsletter Template
- Email Service Provider (ESP)
- Engagement
- Enterprise Account
- False Positive
- Footer
- Forwards
- From / Sender Line
- Hard Bounce
- Honey Pot / Spam Trap
- HTML Email
- Landing Page
- List Hygiene / Bounce Management
- Online / Internet Marketing
- Open Rate
- Opt-out / Unsubscribe
- Permission-Based / Opt-in Email
- Phishing / Email Harvesting
- Privacy Policy
- Recipients
- Rental / Acquisition List
- Reputation
- Return on Investment (ROI)
- Segmentation / Targeting
- Sending / Holding Queue
- Sign-up Newsletter
- Single Opt-in
- Snippets
- Soft Bounce
- Spam / Unsolicited Commercial Email (UCE)
- Spam Trap
- Spoofing
- Subject Line
- Subscribe / Subscriber
- Subscribed
- Suppression / Opt-out List
- Terms of Use Policy (TOS) / Acceptable Use Policy (AUP)
- Tokens / Mail Merge Personalization
- Unsubscribed
- Viral Marketing
- Whitelist
- WYSIWYG / Genie Editor
