Glossary
Open Rate
The percentage of emails actually delivered, not just those sent, that are confirmed as having been opened by the recipient. For example, if the email was sent to 1,200 people, and only 1000 were delivered with 275 recipients opening it, then the open rate would be 27.5%. MyNewsletterBuilder (MNB) tracks open rates by verifying that an invisible image in the message was displayed by the e-mail recipient. MNB also provides tracking for click-through rates.
Terms in our glossary:
- Above-the-fold
- Application Program Interface (API)
- Auto Send / Event Triggered Email
- Autoresponder
- Blacklist / Blocking
- Bulk Email
- Call to Action (CTA)
- CAN-SPAM Act
- Click-through Tracking / Click-through Rate (CTR)
- Comma Separated Value File (CSV)
- Content Header
- Conversion Rate
- Cost per Acquisition (CPA) / Cost per Action
- Cost per Thousand (CPM)
- Dedicated Server
- Email Filters
- Email List
- Email Marketing Campaign
- Email Marketing Software
- Email Newsletter
- Email Newsletter Template
- Email Service Provider (ESP) / Email Marketing Software
- False Positive
- From / Sender Line
- Hard Bounce / Soft Bounce
- HTML Email
- List Hygiene / Bounce Management
- Online / Internet Marketing
- Open Rate
- Opt-out / Unsubscribe
- Permission-Based / Opt-in Email
- Phishing / Email Harvesting
- Privacy Policy
- Rental / Acquisition List
- Segmentation / Targeting
- Sending / Holding Queue
- Spam / Unsolicited Commercial Email (UCE)
- Spoofing
- Subject Line
- Suppression / Opt-out List
- Terms of Use Policy (TOS) / Acceptable Use Policy (AUP)
- Tokens / Mail Merge Personalization
- Viral Marketing
- Whitelist
- WYSIWYG / Genie Editor
