About This Feature Clicks are found within the Reports section of MNB, available from the main navigation. This metric shows you how many links in your newsletter were clicked. This information helps show you how people interacted with your newsletter. If you were trying to get readers to buy a ticket or view your website, did you succeed? This information will help you determine that.
How to Use This Feature To access this report feature, click on “reports” in the main menu. You will then see a listing of your sent newsletters, listed in chronological order, with the most recent at the top. For each newsletter sent, you will be able to see various metrics, including “clicks”. You can click this number to go into the Link Report. Once you are in the report, you can navigate through options using the “Actions” menu on the left side.[+] Viewing the Link Report
[+] Go to Summary [+] Export Report
Best Uses This feature allows you to track what links are most effective in your newsletters. It also lets you see if a particular newsletter achieved its goal. As an example, if you are sending a newsletter about a sale on your website, you can see how many people clicked through to view the sale. If a lot of people clicked through to your site to see the sale, then you know you presented it well! Click reports are also a great way to segment your target audience based on interests and level of engagement. Those loyal clickers are much closer to a sale than those non-clickers.