Reports: Unsubscribed (Unsubs)
About This Feature The Unsubscribed (also “Unsubs”) field is found within the reports section of MNB, available from the main navigation. This is the metric that shows you how many people unsubscribed to your newsletters via any individual newsletter sent out. This information allows you to see how well (or rather, not well) received your newsletters have been, as people will only unsubscribe if they feel they are being spammed or that the content is not relevant to them. This also allows you to see if any particular newsletters are causing people to unsubscribe.
How to Use This Feature To access this report feature, click on “reports” in the main menu. You will then see a listing of your sent newsletters, listed in chronological order, with the most recent at the top. For each newsletter sent, you will be able to see various metrics, including “Unsubs”. You can click this number to go into the unsubscribed report. Once you are in the report, you can navigate through options using the “Actions” menu on the left side.[+] Viewing the Unsubscribed Report [+] Go to Summary [+] Export Report
Best Uses This feature allows you to see who is unsubscribing from your newsletter. Pay attention to which newsletters lead to the most and the least unsubscribes. What was different about the successful newsletters? Did people unsubscribe immediately after viewing the newsletter, or did they take some time? You can then adjust your newsletter strategy accordingly. If you did not have many unsubscribes, and then suddenly begin to have a lot, what have you started doing differently? Are you sending out more newsletters than usual? If so, perhaps your readers are feeling spammed. Have you changed the way you are presenting your content? If so, perhaps your readers feel the content is no longer relevant to their interests. This sort of self-reflection will lead to better newsletters and a better future subscriber retention rate.