About This Feature Preferences allow you to select what information is collected from subscribers during the sign-up process, which subscriber groups are displayed, and what happens in the sign-up process.
How to Use This Feature Select "Subscribers" in the top menu. Click the "Forms" button in the left column. This opens the Preferences section by default, which is organized into different tabs.[+] Theme [+] Sign-up & Confirmation [+] Subscriber List [+] Subscriber Information [+] Options
Best Uses The preferences feature helps tailor your email subscription process. Consider how much subscriber information you require. Asking for a phone number or mailing address makes sense, in some instances. In other instances, not so much, and it may scare people off. Also, consider including a description of the subscription options if you have more than one.
Show specific groups for subscribers to opt into, and keep others hidden for internal use. In addition, having an automatic welcome newsletter engages new subscribers.
Custom Subscriber Pages
About This Feature
Subscription URLs allow our users to use external webpages for readers to subscribe, opt-in, or unsubscribe from your newsletter. When you include links to these in the Subscription URL section, MNB will forward your subscribers to that page for that action. These are all completely optional. If you opt not to use external pages, MNB’s stock pages will be automatically used.
How to Use This Feature
It is up to each user to create their own external web pages. Once you have this page created, click "Subscribers" in the top menu, and click on the "Forms" button in the left column. By default you will be in the "Preferences" section where you will click on “Options” tab. On the Options page, you will see entry boxes for URLs under the title “Forwarding URLs.”. Click "Save", when you’ve finished inputting your URLs.
You may submit a custom URL for the following subscriber actions: Subscribe, Opt-in, Unsubscribe. Any time a user completes one of these actions they will automatically be directed to your webpage. From there, the rest is up to you![+] Advanced forwarding with Snippets
Custom pages enhance company branding and recognition. Use these pages to gather more information about your readers, and share information about your email marketing campaigns. This will make your newsletter a greater value to your readers.
Your subscribe and opt-in pages are great for making sure that future readers know what they are signing up for. Give readers a sample of what you have to offer and consider a gift or discount for signing up.
Another item of interest for email marketers is why people unsubscribe. Are they tired of your content? Have they lost interest? Did your newsletters change? Did they receive too many newsletters? Is your content no longer relevant to them? Conducting an exit survey is a great way to find out why people are leaving. Keep your survey short and sweet to increase the likelihood that users will be willing to engage. Sometimes all you need is one request: “Please tell us why are you unsubscribing.”